falcon – FTI

What is sound mastering and why is it important for professional media duplication?

Modern sound recording industry as we know it today is a result of almost a century of continuous development and technical progress. We very often perceive it to be something that was around forever, and the high-quality FM broadcasts and live concert sound became something that is heard every day. Bot not many do actually think about the volume of work that stands behind that sound quality level.

The professional sound recording is a complex and multi-stage process that employs tens, and sometimes even hundreds of qualified professionals. One of the most important stages of this process is called mastering. You probably heard this term before. But what is sound mastering and why is it so important?

Broadly put, it’s both the final stage in the creative production of a track or album and the initial stage of its manufacture (where a physical product is concerned, such as a CD or vinyl) or output (ie, WAV/MP3 delivery to a download portal). In the early days of mass-produced music, it was the job of a skilled individual to physically transfer a final mix from tape to the ‘master’ vinyl record, which would then be sent for duplication.

As record labels realised that skilfully-applied processing could make a big difference in the perceived quality of music, mastering engineers were given more creative freedom to enhance mixes with equalisation and compression techniques. In today’s digital age, the mastering engineer is still essentially the middle-man between the finished mix and the consumer, correcting any ‘errors’ in the mix, making enhancements where needed, and editing/ submitting the final ‘master’ file for release – all without compromising the artistic vision of the original artist or creatively altering the mix.

So why doesn’t the mix engineer simply take on the task of mastering too? A mastered track should sound as good as possible on as many playback systems as possible, achieving a professional and consistent sound whether listened to on a car stereo, club sound system, cheap earphones, television, mobile phone, and so on. A producer or mix engineer has likely spent countless hours creatively blending multiple elements together to craft the final mix, and in doing so has ‘overlistened’ to the track in the same studio, which may not be the ideal listening environment. The mastering engineer is a final, experienced pair of ears that can objectively listen to the track, correct errors introduced by an imperfect mixing studio, and transparently sweeten a piece of music further.

Fans and listeners are used to hearing modern music coated with a professionally-mastered ‘sheen’ – sparkling highs, deep bass, consistent frequency spread and dynamic balance. Today’s songs and albums must compete with other professional records. A skilled mastering engineer has the equipment, experience, and ears to help a mix sit beside other commercial releases, adding that final 5-10% of polish.

Collections of individual tracks – whether destined for an EP, album or compilation – can each sound tonally and dynamically separate from each other. The mastering engineer will ensure the final collection of songs all sit together as a single cohesive product.

So basically, it is all about consistency and final polishing of the soundtrack. Sort of an additional quality assurance measure on the final stage of a master copy production, that is further on duplicated on a mass-production scale.

Quality of sound will also depend on the quality of the media storage it is recorded to. Therefore, choosing the right means of duplication is probably even more important than mastering itself.

Falcon Technologies International develops and produces professional optical media oriented towards different market sectors for more than 10 years now, and one of the sectors we prioritize, is media duplication.

Our FalconMEDIA DUPLI Line is a product that was tailored to meet the needs of professional media duplicators. It performs to good quality level with benchmark and quality control tests proving that DUPLI Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

Next Generation of Optical Media is coming with the Archival Disc

Next generation of the optical disc is announced to be launched in the nearest future. The maximum data storage capacity on a single optical disc that is available on the market now is up to 500 GB, and the new format is going to be able to store twice of that.

The discs are called ‘Archival disc’ and it is claimed that the storage unit can retain its data for more than a 100 years.

Higher capacities in optical storage are made possible due to smaller sized pits and marks and shorter wavelength lasers and improved drawing rates. In the case of the ‘Archival Discs’ alternative approach is used: extra data is recorded on the land areas between grooves that are traditionally unused.

Optical discs have great potential to further enhance their recording density and storage capacity with technological advancements in, for example, signal processing technology. If we compare the growth in the recording density of HDDs, optical discs, and magnetic tapes, in 10 years, from 2016 to 2026, the recording density will improve by 7~15% for HDDs and 30~46% for optical discs. For the magnetic tapes, the increase is estimated to be less than 30%. To estimate the longevity of the media, industry standard acceleration tests were conducted. Error occurrence rates were measured in temperatures 30℃ and above and in less than 70% humidity. These tests estimate that the prototypes of the Archive Discs can reliably store data for more than 100 years. On the other hand, hard disks have a lifespan of a few years, and magnetic tapes a dozen or so years.

Because optical discs have a long life, unlike hard disks and magnetic tapes, there is no need to regularly migrate data from degraded media to new media. Moreover, optical discs do not require operations or cooling of facilities that are associated with hard disks, therefore, long-term storing of data on optical discs can reduce power consumed as well as costs incurred. If 1PB (petabyte) of data is stored for 20 years on HDDs, magnetic tapes, and optical discs, with widely available HDDs and magnetic tapes, the costs come out to be around the same, whereas with optical discs, it is estimated that the data could be stored at half the cost.

Another technology used on the Archival Discs is,”Crosstalk-cancelling technology”. This technology cancels crosstalk noise generated by adjacent tracks. This should ensure playback quality without read errors, even with narrow track pitches.

Falcon Technologies International is constantly monitoring the overall trends of the optical media market and tends to allocate its resources towards innovation and improvement of its professional product lines, in particular, the Century Archival, which is a cutting-edge technology, built with Gold or Platinum layer to ensure maximum security, longevity and protection for stored data proven by a number of internal and independent third-party tests.

Source: guru3d

When buying Professional Optical Media, pay attention to these points

Choosing the right product is always challenging. With all this competition on international markets, we may find a wide variety of options on the shelves out there: it is always about choices we make. But what defines our choice: is it price, quality, logo, recommendations of friends? Normally it is a combination of many factors that define our choice.

Choices that consumers make are driven by different types of triggers, but when you are purchasing something very specific and technical, it is necessary to be rational, as your choice can actually influence many things in future. It is very true for the market we operate in – data storage and informational security.

Choosing the right optical media may also be challenging, as there are so many manufacturers and everyone claims superior quality and longevity, however not all of them are transparent and honest in what they actually communicate in their promotional messages.

Here are some points worth paying attention to, when choosing the right optical media:

Raw material: Quality comes from Quality!

Reliable sourcing of high-quality raw materials is the fundamental element to manufacture quality products.

FTI uses the best Polycarbonate, internally develops our high-grade dye and utilizes the best material for its Optical Media recording layers such as Silver, Gold and Platinum in order to minimize batch-to-batch variation and reliable definition and selection of archival grade discs.

Lifetime Claims: Check the source!

Some manufacturers claim product durability that lasts for years, even hundreds of years, but do not explain how they came up with their figures or back up their claims.

FTI Archival grade Optical discs have estimated archival lifetimes exceeding 100 years or even 300 years. These lifetime estimations are obtained using recognize and verifiable Industry storage tests so called accelerated lifetime tests. Mathematical models such as the Arrhenius model 1.1 or the Eyring model 1.2 extrapolates the lifetimes observed at high storage temperatures into expected lifetimes at room temperature and enable predictions of how many years the recorded data can safely be recovered when the discs are stored at normal room or office temperatures.

Dye and Recording Layer Resistance: The Best for Less!

The metal layer(s) used must be corrosion resistant to offer robustness against minor included defects over the lifetime of the disc. Gold reflecting layers offer this robustness at an increase in cost over silver.

FalconMedia Archival grade Platinum-alloy solution is the latest development in archival grade optical discs to offer robustness while maintaining the cost advantages of optical disc storage by producing media with all the benefits of Gold media but at a more competitive price.

Quality Control Production Process: History doesn’t lie!

Finally, select a manufacturing Company that has consistently proven to supply reliable quality products. This is the best guarantee that quality control, product grading, process control and product stability are handled in a professional quality-conscious way that ensures every shipment and every disc meets the archival grade requirements.

We pride ourselves on our dedicated technical support and high-quality Control provided to our customers. FalconMedia is such a product from such a Company. FalconMedia is the perfect solution if you want to be assured your data will be retrievable and usable in the years, decades and centuries to come.

Printable Options: Consistency!

All FTI printable layers, regardless of product, adhere to FTI’s internal quality standards to ensure a consistently high-quality product regardless of product line. Our internal testing has demonstrated the following features compared to competitors:

Superior sustainability of printable layers before and after testing
Improved water resistance of the disc
Greater durability due to excellent bonding with substrate
Better results for ink drying

Guarantees: Be Covered!

The Company warrants that the Goods will be free from material defects under normal conditions of use and when used in conjunction with the appropriate equipment.

Customers can return to FTI, within 6 months of receipt of a shipment, products which are alleged to be defective or which do not comply with the order.

Security: No Forgeries Allowed!

In the security Law enforcement and legal world, security is key.

Make sure that your Optical Media is traceable and has a unique number to avoid forgeries and unauthorized copies.

FTI discs have a unique serial number and are 100% traceable!

Falcon Technologies International LLC is continuously performing benchmark and quality control tests under extreme conditions to ensure consistent batch to batch quality and product longevity.

Tests versus competitors have shown that FTI products:

Show up to 25% better results in accelerated aging test in comparison to any other analog products
Perform extremely well compared to notable competitors in standard industry measurements such as Tracking Errors (41% less errors) and Focus Errors (37% errors)
Show an error rate 50% lower compared to notable competitors after 250 hours of extreme environment conditions tests (PISum8)
Have excellent cross-compatibility with the major disc drive manufacturers including Pioneer, TEAC, Asus, Samsung and LG.
The sustainability of FTI discs and printable layers is superior to competitors before and after testing, with a lower possibility of disc failure based on internal comparison tests.
Show minimal disc-to-disc variation on key mechanical deviation measurements (vertical / radial / tangential deviations).

FTI Partners: River Pro Audio

At Falcon Technologies International we firmly believe in lasting and mutually beneficial partnerships. During the last decade we have managed to establish a number of such relationships, resulting in strategic market partnerships on the global scale.

One such partnership that has helped us to gain a significant market share in Europe is with UK-based company River Pro Audio.

River Pro Audio have always prided themselves on the quality, consistency and innovation of the products they stock and services they deliver. Naturally, championing a manufacturer who shares those ideals (and delivers on them!) was an easy decision to make.

As the official distributor for Falcon Media in Europe and the largest stockist, we have in partnership achieved a huge amount of conversions and, the bottom line, a huge amount of happy customers.

This partnership couldn’t have come at a better time; with Taiyo-Yuden bowing out of the optical industry, many European clients were in-between brands, with nowhere to turn to for high quality, reliable media. This push towards Falcon Media was a dramatic success and has secured their position in Europe as a high-end supplier of optical media.

As well as optical discs, River Pro Audio also manufactures and stocks a full range of casing. Well recognised in Europe under the ‘River’ range, these cases are made to the highest standards. Using nothing but virgin prime resin and high-end Japanese moulds, these cases are meticulously quality controlled to ensure they’re the best in the world.

By working in partnership with all major manufacturers of publishing equipment, as well as all employees being trained to an exceptionally high standard in their use and repair, River Pro Audio can also supply equipment and consumables at the lowest prices – as well as offering support and recommendations for your equipment and workflow.

It doesn’t stop here; River Pro Audio and their staff are constantly striving for improvement and will go above and beyond to assist your business or projects. For anything media related in Europe, whether that’s high quality Falcon Media, high quality casing and publishing consumables or equipment, they’re certainly the place to go.

For industry leading advice, or supply in Europe, feel free to contact your River Pro Audio Falcon representatives (Robert Butler-Ellis or Sampson Monger) on:

sales@riverproaudio.co.uk

+44 208 311 7077

How smartphones became our personal portable data banks

During last couple of decades, it is stating the obvious to say that mobile telecommunications has entirely changed the world we live in. Over this period we have gradually switched from handwritten paper contact notebooks to electronic contact records in our mobile phones, however it is not only the phone numbers we store in our phones anymore: with the development of smartphones, they became or own personal data banks.

Alongside the contacts, our small electronic friends now store so much data (passwords, photos, music, sometimes even medical records and biometric parameters etc.) that losing our device would most likely be a total disaster for one’s day-to-day routine. Some people even don’t remember their passwords from social media accounts, because their phones keep them securely stored in their memory.

Loss of that sensitive data may be a problem, but it is transfer to another device is even more problematic.

Everyone has, least once in their life, switched from one mobile phone to another. Back in 2000’s it wasn’t such a big deal: you switched the SIM card and all your data is easily transferred to the new phone. Those were the good old days when the contacts were stored on the SIM card and there was no hassle with gigabytes of photos and music. These earlier phones pretty much were meant to ring and exchange texts back then: no cameras, no players, not even mentioning the mobile internet.

It was later in 2006-2007, when the smartphone market started to emerge, the problem of data transfer between two devices became bigger when different mobile operating systems decided to develop in completely different directions.

By the beginning of 2010’s it became obvious that data transfer between Android and iOS devices became so difficult and time consuming, that leading developers could not ignore consumers’ complaints anymore, and a revolutionary step was taken.

As one of the market leaders and most innovative consumer electronics companies, Apple made iPhone owners’ life easier, by launching of the “Move to iOS” app that provided an easy way to move contacts and other data from an Android phone to an iPhone.

Google, as Apple’s biggest rivals on mobile operating systems market, developed similar technology in their own mobile device, called Pixel. They even included a dedicated adapter to make data transfer procedure easier.

According to Google, the new Pixel phones ship with a dedicated Switch capability that allows users to transfer contacts, calendar events, photos, videos, music, SMS messages, iMessages and more from one device to the other. Quick Switch Adapter technology is a dedicated On the Go adapter that is shipped within the Pixel box, which Google confirms within its Pixel specs.

Google describes the switch as a three-step process. Older phones have to run on Android 5.0 and up, or iOS 8 and above for iPhones.

If data has to be transferred from an older Android phone, the process is relatively simple. For iPhone users, they turn off iMessage and FaceTime, then remove the SIM card. Then it is required to sign into your Google Account from the Pixel. Finally, Google will ask the user to select what data needs to be imported.

Once that’s all decided, Google takes over and migrates the requested data. It’s as simple as that.

These developments are a great example of how consumers benefit from a healthy market competition and innovative thinking about how to secure personal data that smartphones carry nowadays. Anyone who is somehow related to IT industry will tell you: ALWAYS do backups of your data. No matter how secure you think all the cloud technology systems and personal hard drives are, just remember one thing: once data is lost – it is lost forever.

Therefore, as a conclusion to this article, we at Falcon Technologies International strongly recommend to use dedicated archival optical media solutions to store all the sensitive and valuable data, that you would like to keep secure for a long time. It doesn’t take too much time to burn couple of DVDs, but it will ensure that your data is insured.

High-resolution audio: everything you need to know

High-resolution audio (HRA) has emerged as arguably the ultimate sonic selection for digital music fans, but what’s it all about, what do you need and how can you get it?

In the last couple of years, high-resolution audio (HRA) has hit the mainstream sound recording and distribution, due to the release of more devices and services that support the new format.

From dedicated devices like Neil Young’s PonoPlayer and the latest Sony Walkmans, to games consoles like the Play Station 4, smartphones like the Sony Xperia Z5 it seems everyone’s is joining this movement towards taking of the sound recording industry to the next level of quality.

So how does high-res differ from standard digital music formats? Downloads from sites such as Amazon and iTunes, and streaming services such as Spotify, use compressed file formats with relatively low bitrates, such as 256kbps AAC files on iTunes and 320kbps MP3 streams on Spotify.

The use of AAC or MP3 compression leads to partial data loss in the encoding process, which means resolution is sacrificed for the sake of convenience and smaller file sizes. With regards to sound quality, then, these formats aren’t telling the full story of our favourite songs. This might be fine on the bus when you’re listening to your smartphone, but serious music fans should want better. This is where high-resolution audio – or HRA, the term coined by the Consumer Electronics Association – steps in.

Astell & Kern, LG, Samsung, Sony and Pioneer are just some of the companies to have launched hi-res audio compatible products, while several download sites now offer. HRA also has the support of major labels and musicians.

It’s worth pointing out that the definition of high-resolution audio isn’t set in stone. Unlike high-definition video, which has to meet certain criteria to earn the name, there’s no universal standard for hi-res audio.

But the term tends to refer to audio that has a higher sampling frequency. High-resolution audio files usually use a sampling frequency of 96kHz or 192kHz at 24-bit, but you can also have 88.2kHz and 176.4kHz files too.

Sampling frequency refers to the number of times samples are taken per second when the analogue sound waves are converted into digital. The more bits there are, the more accurately the signal can be measured in the first place, so 16-bit to 24-bit can reveal a noticeable leap in quality.

There are several high-resolution audio file formats to choose from, all of which support the above sampling rates and bit-depths. They include FLAC (Free Lossless Audio Codec) and ALAC (Apple Lossless Audio Codec), both of which are compressed but in a way where (in theory) no information is lost.

Other formats include WAV, AIFF and DSD, the format used for Super Audio CDs. The relative merits of the formats can be argued, but most crucial will be compatibility with your particular products and system.

The Recording Industry Association of America (RIAA) has issued a logo that will show up on every track and album that can be classed as hi-res audio.

Obviously the main claimed benefit of high-resolution audio files is superior sound quality over compressed audio formats. To illustrate why they should sound better than MP3s, for example, let’s compare the relative bitrates. The highest quality MP3 has a bitrate of 320kbps, whereas a 24-bit/192kHz file is transferred at a rate of 9216kbps.

24-bit/96k or 24-bit/192kHz files should therefore more closely replicate the sound quality that the musicians and engineers were working with in the studio.

With more information to play with, high-resolution audio tends to boast greater detail and texture, bringing listeners closer to the original performance.

Manufacturers including Bowers & Wilkins, Naim and Linn have been pushing for and producing high-resolution audio products for some time. We’ve now seen mass-market heavyweights such as LG, Samsung and Sony adopt the format to bring it to a larger audience.

With this wider availability, more people are able to learn and understand exactly what high-resolution audio is, and the benefits it can bring to music. There’s plenty of content out there, and there’s plenty of hardware to go with it. The future for the format looks – and sounds – very bright indeed.

At Falcon Technologies International we firmly believe in the core brand values that our brand is build on, and one of them is Quality. High resolution audio format development is very important step for overall music industry, that is currently taking the entire market to the next level.

As a company that have been continuously making efforts to improve the quality of our products, we understand the importance and praise development of such initiatives as high resolution audio standardization and introduction to the mass market.

Falcon Technologies International has specially designed product line to provide quality media storage for professional duplication and replication – DUPLI Line.

It performs to good quality level with benchmark and quality control tests proving that Dupli Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication. Also, DUPLI Line comes with a no failure guarantee, so that media distributors can be sure that the end consumer will be able to enjoy the high quality media from a high quality storage medium.

Source: WhatHiFi

The shiny, plastic memory of the compact disc: when the new format was introduced.

Many people still remember the time when we had to listen to the favorite music from the cassette tapes, or, if you are old enough, even the vinyl records. The least ones seem to gradually come back into our houses, with the introduction of the latest re-invented record players, and there are even some signs of the cassette tape revival that are periodically observed here and there.

But what about the CDs? We kind of heard that they recently migrated from the consumer market to some niche industries like data archiving and medical IT, however there are still some implications of that media on the mass market as well (gaming consoles are still mostly operate on optical discs, as well as offline media distribution).

Anyway, when observing the revival of the media storage formats that preceded CDs and DVDs, one may logically presume that same phase will come one day and for the optical discs. Many people still use optical media for things like music playback, as many claim that sound quality of the studio recorded disc can’t be beaten by anything else.

Saskatoon based writer, editor and columnist with the StarPhoenix and related publications, Cam Fuller still remembers the days when the optical disc started its small industrial revolution, that eventually changed the way we listen to the music and watch the movies. Here are his memories, that reflect those days:

The miracle of the compact disc is not forgotten by me.

I remember when they first came out. They were impossibly cool. There was no hiss and pop when you put one on, unlike vinyl records. I remember an audiophile magazine article from way back then. The writer was caught off guard after pressing play — with no background noise before the music started, it was like nothing was working at all. You had to trust the song would start eventually and avoid cranking your speakers to full volume on speculation. Many woofers were melted by impatient audio fools, I suspect.

CDs were small and shiny and oh-so modern. Amazingly, they could hold 75 minutes of music, way more than an LP. And you could play them in a car. If you listened to Tom Cochrane’s Life is a Highway on CD when you were literally on the highway, life was just about as good as it could possibly get.

Because of my job, it felt like I had an even closer relationship with CDs than most people. Working in the Entertainment Department put me on the publicity list of every major record label. Since they wanted attention for their bands, they’d send CDs. Lots of CDs. CDs for bands I was doing stories on. CDs for bands I wasn’t. Compilations, movie soundtracks, you name it.

In fact, the three main labels had representatives who’d phone and pop by with boxes of them.

Was I spoiled? Was I ever. Unless it was for somebody else’s Christmas present, I rarely bought a CD, and when I did it was a jolt of reality. “Twenty-three bucks? What a rip.”

This was free music before free music, a golden age before downloading changed everything. My entire music collection consisted of 50 LPs and 25 cassettes. We’re talking 600 songs. Then one day I was drowning in music. “What is Third Eye Blind? I’ll have to give it a whirl. Ooh, the new Aerosmith album!” Having access to all that music was like being able to make it rain when you needed rain. A god-like power.

And then something happened. Twenty-five years went by. The novelty wore off, to say the least. Digital music took over. And I’m left, on my shelves, with a gallery of the obscure. Kashtin, the soundtrack from the movie The Perez Family, The String Cheese Incident, Woman and Songs 6, The World’s Very Best Opera for Kids. It’s nothing if not diverse.

None of these, by the way, have I listened to in the past 20 years. It wouldn’t feel right selling them but I doubt there’s a market anyway. I can’t in good conscience take them to the landfill. They’re no good for floor tile. I suppose I could wait until they’re cool again — it happened for LPs. And I just read that The String Cheese Incident has a new album. I’m so out of it, I’m cutting-edge.

Source: Saskatoon StarPhoenix

Falcon Technologies International hosts International Customer Seminar on April 4th and 5th

Falcon Technologies International recently hosted its international customer seminar in the stunning Ritz Carlton Al Wadi Hotel, which is located in a unique desert environment within our home Emirate of Ras Al Khaimah. We were delighted to welcome approximately 50 delegates who travelled from diverse locations such as France, Germany, Japan, USA and the UK, to discuss the latest developments, opportunities and innovations that make optical media the exciting and progressive industry that it is today.

The entire FTI extended a very warm welcome to all the guests, who enjoyed the superb hospitality of the Al Wadi Hotel, complete activities including a traditional Arabian Falcon show, archery, sailing, go-karting and golf. The presentation session included an overview of the economic growth Ras Al Khaimah has been experiencing in recent years from Mr. Shahram Hashemi, Group Director of Strategy and Investments at RAK Free Trade Zone, along with presentations from the FTI management team with demonstrations of new product development initiatives.

Speaking about the event our CEO Mr. Michael Gutowski said, “We are delighted to host the global optical media community here in our home of Ras Al Khaimah. Having the opportunity to assemble so many of our partners in Ras Al Khaimah was a very positive experience for us at FTI, the optical media industry in general, and for Ras Al Khaimah as a global business hub. We very much hope that all the attendees enjoyed their stay in Ras Al Khaimah, and hope to welcome them back in 2018”.

Here are some photo and video highlights from the event:

How to Let Your Media Speak for Itself?

Even though we live in the era of flash-memory, hard disc drives and cloud storage solutions, optical disc still remains number one choice for the offline data distribution and long-term information storage and archiving.

Optical disc - still leading archival tool — Optical disc – still leading archival tool

Just like a good old book, an optical media disc also has a cover that contains the summary of what is recorded on it – otherwise it would be impossible to distinguish two absolutely identical glowing circular pieces of pressurized polycarbonate from each other. A disc printable layer (sometimes called simply “label”) is something that gives a disc personality, lets it speak for itself and identifies what is recorded on it. It is important for this label to be vibrant and colorful to replicate the design that was initially tailored by the publisher, so that the end consumer will be able to understand what type of content is on the disc from the very first glance.

Vibrant and colourful disc label - good way to boost the sales potential of the media — Vibrant and colourful disc label – good way to boost the sales potential of the media

There were plenty ways to create the labels for the media: the most common method was to print the design on circular pieces of paper and glue it to the surface, but times have changed and not it is impossible to glue discs that spin at over 5000 RPM instead of 33 RPM back in the days of vinyl. Some manufacturers even tried to implement a technology of “in-drive label burning”, but the labels made with this technology were typically black and white and very faded.

For over a decade, Falcon Technologies International LLC prioritized its Research and Development efforts on printable surfaces and managed to implement high-tech solutions into its production process. FTI’s wide range of printable layers are designed to meet any professional media duplication industry requirements according to highest standards.

FTI is proud to introduce its brand new SMART GLOSSY printable layer – a surface that is able to illustrate your personalized graphics and labels brighter and shinier than ever before. FalconMEDIA Smart Glossy printable discs are perfect to create customized, long-lasting, ultra-vivid design disc labels. Our Research and Development team have invested significant resources to tailor this brand new technology to allows you to have superior image definition, color saturation and vivid quality of printed graphics.

Key Features of the Product:

Superior ink absorption and faster ink drying printable surface (best in class)
Better glossiness surface delivering full color, glossy photo quality printing
Excellent color whiteness
Consistent printing across the full surface giving excellent uniformity
Long lasting print surface
Excellent water resisitant quality makes the printable surface free from scratches, smudging and smearing in wet conditions
High yield on inkjet printer (economic ink consumption)
Excellent Black/White Contrast with economical ink saturation setting
Wider compatibility on all standard professional inkjet printers
Good handling characteristics to ensure smooth operation with leading robotic duplication and publishing systems

To conclude it would be fair to note here that in media duplication and distribution business it is very important to select the right supplier, that is able to ensure high quality of the optical media and compatibility with a wide range of mass-printing equipment.

CEO of Falcon Technologies International LLC participated in the panel discussion during the Ras Al Khaimah Finance and Investment Forum

Michael Gutowski, CEO of Falcon Technologies International LLC participated in the panel discussion on the importance of innovation in business during the Ras Al Khaimah Finance and Investment Forum on December 13th and 14th.

During the panel discussion Mr. Gutowski emphasized that currently FTI holds the status of the best professional optical media producer globally, which has been achieved for a number of reasons, one of them being the constant implementation of small innovations on a daily basis and continuous improvement of the production processes.

“People are as important as innovation,” – Mr. Gutowski stated during his speech, – “You can’t change everything in a single big shot, as creating an innovation culture is an every day process.”

Mr. Gutowski also pointed out that an essential part of the FTI’s success is company’s ability and willingness to “listen to customers” and meeting their needs, based on the comments and suggestions that they receive. Within FTI listening to customer feedback became and remains the key trigger which promotes innovative product development practicies.

During the panel discussion it was also noted that early stage businesses should consider seeking partners in areas of expertise that they do not have in-house experience to ensure an increased chance of successfully translating their core strengths into a product offering with wider market appeal and less perceived business weaknesses.