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Posted on 10 January, 2017 in BLOG

How to Let Your Media Speak for Itself?

Even though we live in the era of flash-memory, hard disc drives and cloud storage solutions, optical disc still remains number one choice for the offline data distribution and long-term information storage and archiving.

Optical disc - still leading archival tool
Optical disc – still leading archival tool


Just like a good old book, an optical media disc also has a cover that contains the summary of what is recorded on it – otherwise it would be impossible to distinguish two absolutely identical glowing circular pieces of pressurized polycarbonate from each other. A disc printable layer (sometimes called simply “label”) is something that gives a disc personality, lets it speak for itself and identifies what is recorded on it. It is important for this label to be vibrant and colorful to replicate the design that was initially tailored by the publisher, so that the end consumer will be able to understand what type of content is on the disc from the very first glance.

Vibrant and colourful disc label - good way to boost the sales potential of the media
Vibrant and colourful disc label – good way to boost the sales potential of the media


There were plenty ways to create the labels for the media: the most common method was  to print the design on circular pieces of paper and glue it to the surface, but times have changed and not it is impossible to glue discs that spin at over 5000 RPM instead of 33 RPM back in the days of vinyl. Some manufacturers even tried to implement a technology of “in-drive label burning”, but the labels made with this technology were typically black and white and very faded.

Vibrant and colourful disc label - good way to boost the sales potential of the media
Vibrant and colourful disc label – good way to boost the sales potential of the media


For over a decade, Falcon Technologies International LLC prioritized its Research and Development efforts on printable surfaces and managed to implement high-tech solutions into its production process. FTI’s wide range of printable layers are designed to meet any professional media duplication industry requirements according to highest standards.

FTI is proud to introduce its brand new SMART GLOSSY printable layer – a surface that is able to illustrate your personalized graphics and labels brighter and shinier than ever before. FalconMEDIA Smart Glossy printable discs are perfect to create customized, long-lasting, ultra-vivid design disc labels. Our Research and Development team have invested significant resources to tailor this brand new technology to allows you to have superior image definition, color saturation and vivid quality of printed graphics.



Key Features of the Product:

  • Superior ink absorption and faster ink drying printable surface (best in class)
  • Better glossiness surface delivering full color, glossy photo quality printing
  • Excellent color whiteness
  • Consistent printing across the full surface giving excellent uniformity
  • Long lasting print surface
  • Excellent water resisitant quality makes the printable surface free from scratches, smudging and smearing in wet conditions
  • High yield on inkjet printer (economic ink consumption)
  • Excellent Black/White Contrast with economical ink saturation setting
  • Wider compatibility on all standard professional inkjet printers
  • Good handling characteristics to ensure smooth operation with leading robotic duplication and publishing systems

To conclude it would be fair to note here that in media duplication and distribution business it is very important to select the right supplier, that is able to ensure high quality of the optical media and compatibility with a wide range of mass-printing equipment.