“Meet The Team” – Issue 4

IN A NEW SERIES OF ARTICLES, WE WILL LOOK AT THE INDIVIDUAL ROLES OF A CROSS-SECTION OF DIFFERENT FTI EMPLOYEES. FOR OUR FOURTH ISSUE OF “MEET THE TEAM” WE SPEAK TO MR. NEIL BROCK                                                                                      

WHAT IS YOUR NAME?

My name is Neil Brock and I am from Manchester in the UK.

WHAT IS YOUR CURRENT POSITION IN FTI?

I am currently the sales and business development manger for Europe, having worked for the company since 2009 and held a number of different roles.

WHAT DOES YOUR ROLE INVOLVE?

FTI has recently evolved its business strategy to move towards a partner-distribution model, and my principle responsibility is to manage the master distribution agreements FTI has in place with three key distribution partners in Europe. Technically, this responsibility is relatively new for me as the new business strategy was rolled out within the last month, however the distribution partners we have chosen are ones I have been working with for several years so there is an excellent relationship in place already and I see this change in role as a positive development. Also, I am responsible for new sales and business development in new territories such as Eastern Europe where FTI’s brand is less well known, plus I also manage a select number of key FTI customers on a direct basis.

HOW WOULD YOU DESCRIBE YOUR TYPICAL DAY AT FTI?

Being based in the UK, I work remotely from the central FTI office in Ras Al Khaimah. Much of my day is spent communicating with the team to ensure that I keep track of product developments which equips me with any new information available to assist with the business of growing sales for FTI in Europe. The other side of my daily activities involves liaison with clients and distributors to enable their requests and needs are effectively communicated to my manufacturing and production colleagues back in the RAK central office. While I would say that no two days are the same, the crucial, central factor to my role which I employ on a daily basis is the ability to both listen and communicate effectively.

WHAT ARE THE MAIN CHALLENGES YOU FACE IN YOUR ROLE?

I would say there are three skills that are essential to my role – communication, innovation and negotiation. I often find myself in a position whereby I am the “interpreter” between our clients and our manufacturing operations. For this, it is essential that I understand enough  detail about the requirements and workings of both to be able to innovate different solutions which ensure that our clients needs are met, whilst our manufacturing and production teams continue to adhere to their high working practices and standards. Innovating such solutions is the biggest challenge of my role, however it is one that I enjoy and makes the job interesting and worthwhile.

HOW WOULD YOU DESCRIBE THE TEAM THAT YOU WORK WITH?

My main contact with the team is via the senior management, especially the leaders of the product management department, who I communicate with on a very regular basis. I also work closely with the ordering processing   team, and in general I would describe all the people I work with as very efficient and trustworthy. I also enjoy the multi-cultural nature of the people that I deal with, and during my tenure at FTI I have learned a lot about how cultural norms differ from region to region, and how to adapt my own communication style accordingly. That said, no matter what the cultural background of my colleagues at FTI one common thread is that everyone shares a positive attitude and a willingness to succeed.

WHAT DO YOU LIKE TO DO OUTSIDE FTI?

Running is my main passion outside work – I have run 7 marathons and hope to break the 3 hour mark when I run the London marathon in April this year. I have also ran the RAK Half Marathon on my travels to Ras Al Khaimah, and I must say it is a fantastic event and a great course for runners. I am married with two adult children, who are both following their own career paths in the UK (based in London and Leeds respectively) and I enjoy sampling local cuisines when I travel.

Falcon Technologies International unveils regional partnerships in new global distribution strategy.

Ras Al Khaimah, UAE, January 29th 2018 – Optical Media storage specialist Falcon Technologies International (FTI) has announced the formation of a number of key regional distribution partnerships in support of the company’s new worldwide strategy to increase sales and distribution via closer cooperation with the key players in the global optical media industry.

FTI’s new strategy is a pro-active step towards adapting to the shifting market dynamics of the optical media industry, which have evolved in the last 2 years towards consolidation into a smaller number of larger market players within all major territories globally.

In Europe, FTI has entered into distribution agreements with River Pro Audio to cover UK and Ireland, with Media Range to cover Northern Europe, and with Synoptic to cover Southern Europe. Each distribution partner has specialist knowledge and distribution networks in their respective territories and the existing, long-standing relationship each partner currently enjoys with FTI was a key factor in their selection as partners.

Within China, FTI has entered into an agreement with Yuen Data Technology Limited, who will serve as the official distributor of FTI archival, medical and professional products for the Chinese market. The partnership has been effective since January 2018.

FTI’s new distribution agreements come shortly after two other important news were announced; earlier this month FTI confirmed the opening of FTI US LLC to serve the dual functions of further improving its customer service to its North American customers, as well as gaining a larger footprint in the territory, and during 2017 FTI entered into an agreement with Verbatim to act as Verbatim’s exclusive distributor for their optical media products to countries in the Middle East.

FTI CEO Michael Gutowski said: “The optical media market has seen a number of partnerships and mergers take place in the last few years, and today we can see that the global future of the industry will be more heavily influenced by a smaller number of key companies as the sector moves towards a more consolidated position. FTI is one of those key market players, and given that our core strength is our professional focus and attitude, we have made the strategic decision to focus on being the number one global professional optical media manufacturer and made alliances with strategic distribution partners in our key market territories. This strategy will ensure that FTI is best positioned to take advantage of the current market consolidation and will place FTI’s products at the top of the scale as regards quality and reliability”.

Press Release – Falcon Technologies International to open a new branch office in North America.

Ras Al Khaimah, UAE, January 3rd 2018 – Optical Media storage specialist Falcon Technologies International (FTI) has announced the opening of a new business unit and branch office to cover the North American market.

The new company, which is called FTI US LLC, has been established to support FTI’s growing portfolio of clients in North America, and to capitalize on their success in that market where FTI has been steadily increasing in awareness and market penetration as one of the key suppliers of quality optical media solutions to multiple industrial sectors.

FTI CEO Michael Gutowski said: “The USA has always been a very important market for FTI and our business operations have been established there as far back as 2007, however in line with the growth that FTI has experienced in many territories and especially in the USA, our existing market infrastructure in North America needed to be expanded to cope with growing customer demand. We have therefore set up FTI US LLC for precisely this purpose, which will serve the dual functions of continuing our customer service to our North American customers, as well as gaining a larger footprint in the territory.”

FTI US LLC will be represented by Fred Perez and his team, who has partnered with FTI since their entry to the North American market. FTI US LLC commenced operations officially on January 1st 2018.