falcontech

What is sound mastering and why is it important for professional media duplication?

Modern sound recording industry as we know it today is a result of almost a century of continuous development and technical progress. We very often perceive it to be something that was around forever, and the high-quality FM broadcasts and live concert sound became something that is heard every day. Bot not many do actually think about the volume of work that stands behind that sound quality level.

The professional sound recording is a complex and multi-stage process that employs tens, and sometimes even hundreds of qualified professionals. One of the most important stages of this process is called mastering. You probably heard this term before. But what is sound mastering and why is it so important?

Broadly put, it’s both the final stage in the creative production of a track or album and the initial stage of its manufacture (where a physical product is concerned, such as a CD or vinyl) or output (ie, WAV/MP3 delivery to a download portal). In the early days of mass-produced music, it was the job of a skilled individual to physically transfer a final mix from tape to the ‘master’ vinyl record, which would then be sent for duplication.

As record labels realised that skilfully-applied processing could make a big difference in the perceived quality of music, mastering engineers were given more creative freedom to enhance mixes with equalisation and compression techniques. In today’s digital age, the mastering engineer is still essentially the middle-man between the finished mix and the consumer, correcting any ‘errors’ in the mix, making enhancements where needed, and editing/ submitting the final ‘master’ file for release – all without compromising the artistic vision of the original artist or creatively altering the mix.

So why doesn’t the mix engineer simply take on the task of mastering too? A mastered track should sound as good as possible on as many playback systems as possible, achieving a professional and consistent sound whether listened to on a car stereo, club sound system, cheap earphones, television, mobile phone, and so on. A producer or mix engineer has likely spent countless hours creatively blending multiple elements together to craft the final mix, and in doing so has ‘overlistened’ to the track in the same studio, which may not be the ideal listening environment. The mastering engineer is a final, experienced pair of ears that can objectively listen to the track, correct errors introduced by an imperfect mixing studio, and transparently sweeten a piece of music further.

Fans and listeners are used to hearing modern music coated with a professionally-mastered ‘sheen’ – sparkling highs, deep bass, consistent frequency spread and dynamic balance. Today’s songs and albums must compete with other professional records. A skilled mastering engineer has the equipment, experience, and ears to help a mix sit beside other commercial releases, adding that final 5-10% of polish.

Collections of individual tracks – whether destined for an EP, album or compilation – can each sound tonally and dynamically separate from each other. The mastering engineer will ensure the final collection of songs all sit together as a single cohesive product.

So basically, it is all about consistency and final polishing of the soundtrack. Sort of an additional quality assurance measure on the final stage of a master copy production, that is further on duplicated on a mass-production scale.

Quality of sound will also depend on the quality of the media storage it is recorded to. Therefore, choosing the right means of duplication is probably even more important than mastering itself.

Falcon Technologies International develops and produces professional optical media oriented towards different market sectors for more than 10 years now, and one of the sectors we prioritize, is media duplication.

Our FalconMEDIA DUPLI Line is a product that was tailored to meet the needs of professional media duplicators. It performs to good quality level with benchmark and quality control tests proving that DUPLI Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

How National Archives are Going Digital

Paper was one of the humanity’s earliest means of data storage. Since its invention in China almost two thousand years ago, it is still one of the most important materials that we use in our daily activities: it is used as means of payment in form of cash, many important documents are still signed on paper, paper books are still more popular than the electronic ones and at the end of the day, don’t you still scribble your notes on the business meetings in a paper notebook?

Civilization used paper for centuries (and it will likely continue to do so for several more): our ancestors managed to leave us hundreds of thousands historical documents and books. From these sources, we are able to get the valuable information about important historical events and the way our ancestors lived. Paper allows us to see the footprint that previous generations have left in the history. It is a truly unique invention, as important and significant as the use of fire, iron and the wheel.

Nonetheless its undisputed value and role in the history of the mankind, paper have its weak side: it is not able to resist the influence of the environment. Old paper documents may corrode and the information recorded may gradually fade away and disappear over long periods of time. Before the invention of the first printing presses in XVth century, old manuscripts were copied manually in handwriting. Despite the complexity of that process, people understood the importance of preserving the information for future generations and some even dedicated a lifetime to restore the old manuscripts for the future generations.

Nowadays the technical progress allows us to archive the information in a more safe and simplified way: through digitalization and electronic archiving.

The Telangana State Archives and Research Institute of Hyderabad, India has come up with a proposal for a digital library placing online all its documents that include ‘farmans’ and gazettes issued by erstwhile rulers and also a rich collection of manuscripts. The proposal has already been submitted to the State government for approval.

Once in place, the digital library will come as a boon for researchers, teachers, and students apart from the general public who at present have to go through a cumbersome manual process to check the material of their interest.

“Now, whenever a researcher or student approaches us, we take their request and locate the papers and hand them over. With the proposed system, students coming for research can view the information on computers connected to the server,” said a senior official.

The process has already been initiated and the institute has digitized more than 60 folios which are to be made available to the public through the digital library. The digitized content includes ‘farmans’, gazettes and manuscripts that were issued at different points of time by the then rulers. The impressive collection at the State Archives and Research Institute has thousands of documents related to the Moghal rule while the oldest document preserved here dates back to the year 1406 pertaining to Adil Shah.

Every year, researchers from the United States, United Kingdom, Germany, Japan, and Singapore among other countries visit the Institute for research.

Digital archiving has an important role in historical data preservation: as paper manuscripts and important historical documents are decaying under the influence of temperature, pressure and humidity fluctuations, there is always a risk of data loss. Therefore, digitalization becomes a must, rather than an option.

Just think about it: if the medieval monks would not copy the manuscripts back in the day, we would probably never know about some of the major historical events and scientific discoveries.

We at Falcon Technologies International understand the importance of historical data preservation. It is hard to underestimate the importance of these materials in the context of the history of the civilization. That was one of the ideas behind the development of FalconMEDIA Century Archival Disc – an optical media storage device, that is able to store data for centuries. Manufactured with use of gold and platinum layers technology, it is able to serve as a reliable and secure long-term data vault.

Source: Telangana Today

Next Generation of Optical Media is coming with the Archival Disc

Next generation of the optical disc is announced to be launched in the nearest future. The maximum data storage capacity on a single optical disc that is available on the market now is up to 500 GB, and the new format is going to be able to store twice of that.

The discs are called ‘Archival disc’ and it is claimed that the storage unit can retain its data for more than a 100 years.

Higher capacities in optical storage are made possible due to smaller sized pits and marks and shorter wavelength lasers and improved drawing rates. In the case of the ‘Archival Discs’ alternative approach is used: extra data is recorded on the land areas between grooves that are traditionally unused.

Optical discs have great potential to further enhance their recording density and storage capacity with technological advancements in, for example, signal processing technology. If we compare the growth in the recording density of HDDs, optical discs, and magnetic tapes, in 10 years, from 2016 to 2026, the recording density will improve by 7~15% for HDDs and 30~46% for optical discs. For the magnetic tapes, the increase is estimated to be less than 30%. To estimate the longevity of the media, industry standard acceleration tests were conducted. Error occurrence rates were measured in temperatures 30℃ and above and in less than 70% humidity. These tests estimate that the prototypes of the Archive Discs can reliably store data for more than 100 years. On the other hand, hard disks have a lifespan of a few years, and magnetic tapes a dozen or so years.

Because optical discs have a long life, unlike hard disks and magnetic tapes, there is no need to regularly migrate data from degraded media to new media. Moreover, optical discs do not require operations or cooling of facilities that are associated with hard disks, therefore, long-term storing of data on optical discs can reduce power consumed as well as costs incurred. If 1PB (petabyte) of data is stored for 20 years on HDDs, magnetic tapes, and optical discs, with widely available HDDs and magnetic tapes, the costs come out to be around the same, whereas with optical discs, it is estimated that the data could be stored at half the cost.

Another technology used on the Archival Discs is,”Crosstalk-cancelling technology”. This technology cancels crosstalk noise generated by adjacent tracks. This should ensure playback quality without read errors, even with narrow track pitches.

Falcon Technologies International is constantly monitoring the overall trends of the optical media market and tends to allocate its resources towards innovation and improvement of its professional product lines, in particular, the Century Archival, which is a cutting-edge technology, built with Gold or Platinum layer to ensure maximum security, longevity and protection for stored data proven by a number of internal and independent third-party tests.

Source: guru3d

FTI Partners: River Pro Audio

At Falcon Technologies International we firmly believe in lasting and mutually beneficial partnerships. During the last decade we have managed to establish a number of such relationships, resulting in strategic market partnerships on the global scale.

One such partnership that has helped us to gain a significant market share in Europe is with UK-based company River Pro Audio.

River Pro Audio have always prided themselves on the quality, consistency and innovation of the products they stock and services they deliver. Naturally, championing a manufacturer who shares those ideals (and delivers on them!) was an easy decision to make.

As the official distributor for Falcon Media in Europe and the largest stockist, we have in partnership achieved a huge amount of conversions and, the bottom line, a huge amount of happy customers.

This partnership couldn’t have come at a better time; with Taiyo-Yuden bowing out of the optical industry, many European clients were in-between brands, with nowhere to turn to for high quality, reliable media. This push towards Falcon Media was a dramatic success and has secured their position in Europe as a high-end supplier of optical media.

As well as optical discs, River Pro Audio also manufactures and stocks a full range of casing. Well recognised in Europe under the ‘River’ range, these cases are made to the highest standards. Using nothing but virgin prime resin and high-end Japanese moulds, these cases are meticulously quality controlled to ensure they’re the best in the world.

By working in partnership with all major manufacturers of publishing equipment, as well as all employees being trained to an exceptionally high standard in their use and repair, River Pro Audio can also supply equipment and consumables at the lowest prices – as well as offering support and recommendations for your equipment and workflow.

It doesn’t stop here; River Pro Audio and their staff are constantly striving for improvement and will go above and beyond to assist your business or projects. For anything media related in Europe, whether that’s high quality Falcon Media, high quality casing and publishing consumables or equipment, they’re certainly the place to go.

For industry leading advice, or supply in Europe, feel free to contact your River Pro Audio Falcon representatives (Robert Butler-Ellis or Sampson Monger) on:

sales@riverproaudio.co.uk

+44 208 311 7077

How smartphones became our personal portable data banks

During last couple of decades, it is stating the obvious to say that mobile telecommunications has entirely changed the world we live in. Over this period we have gradually switched from handwritten paper contact notebooks to electronic contact records in our mobile phones, however it is not only the phone numbers we store in our phones anymore: with the development of smartphones, they became or own personal data banks.

Alongside the contacts, our small electronic friends now store so much data (passwords, photos, music, sometimes even medical records and biometric parameters etc.) that losing our device would most likely be a total disaster for one’s day-to-day routine. Some people even don’t remember their passwords from social media accounts, because their phones keep them securely stored in their memory.

Loss of that sensitive data may be a problem, but it is transfer to another device is even more problematic.

Everyone has, least once in their life, switched from one mobile phone to another. Back in 2000’s it wasn’t such a big deal: you switched the SIM card and all your data is easily transferred to the new phone. Those were the good old days when the contacts were stored on the SIM card and there was no hassle with gigabytes of photos and music. These earlier phones pretty much were meant to ring and exchange texts back then: no cameras, no players, not even mentioning the mobile internet.

It was later in 2006-2007, when the smartphone market started to emerge, the problem of data transfer between two devices became bigger when different mobile operating systems decided to develop in completely different directions.

By the beginning of 2010’s it became obvious that data transfer between Android and iOS devices became so difficult and time consuming, that leading developers could not ignore consumers’ complaints anymore, and a revolutionary step was taken.

As one of the market leaders and most innovative consumer electronics companies, Apple made iPhone owners’ life easier, by launching of the “Move to iOS” app that provided an easy way to move contacts and other data from an Android phone to an iPhone.

Google, as Apple’s biggest rivals on mobile operating systems market, developed similar technology in their own mobile device, called Pixel. They even included a dedicated adapter to make data transfer procedure easier.

According to Google, the new Pixel phones ship with a dedicated Switch capability that allows users to transfer contacts, calendar events, photos, videos, music, SMS messages, iMessages and more from one device to the other. Quick Switch Adapter technology is a dedicated On the Go adapter that is shipped within the Pixel box, which Google confirms within its Pixel specs.

Google describes the switch as a three-step process. Older phones have to run on Android 5.0 and up, or iOS 8 and above for iPhones.

If data has to be transferred from an older Android phone, the process is relatively simple. For iPhone users, they turn off iMessage and FaceTime, then remove the SIM card. Then it is required to sign into your Google Account from the Pixel. Finally, Google will ask the user to select what data needs to be imported.

Once that’s all decided, Google takes over and migrates the requested data. It’s as simple as that.

These developments are a great example of how consumers benefit from a healthy market competition and innovative thinking about how to secure personal data that smartphones carry nowadays. Anyone who is somehow related to IT industry will tell you: ALWAYS do backups of your data. No matter how secure you think all the cloud technology systems and personal hard drives are, just remember one thing: once data is lost – it is lost forever.

Therefore, as a conclusion to this article, we at Falcon Technologies International strongly recommend to use dedicated archival optical media solutions to store all the sensitive and valuable data, that you would like to keep secure for a long time. It doesn’t take too much time to burn couple of DVDs, but it will ensure that your data is insured.

High-resolution audio: everything you need to know

High-resolution audio (HRA) has emerged as arguably the ultimate sonic selection for digital music fans, but what’s it all about, what do you need and how can you get it?

In the last couple of years, high-resolution audio (HRA) has hit the mainstream sound recording and distribution, due to the release of more devices and services that support the new format.

From dedicated devices like Neil Young’s PonoPlayer and the latest Sony Walkmans, to games consoles like the Play Station 4, smartphones like the Sony Xperia Z5 it seems everyone’s is joining this movement towards taking of the sound recording industry to the next level of quality.

So how does high-res differ from standard digital music formats? Downloads from sites such as Amazon and iTunes, and streaming services such as Spotify, use compressed file formats with relatively low bitrates, such as 256kbps AAC files on iTunes and 320kbps MP3 streams on Spotify.

The use of AAC or MP3 compression leads to partial data loss in the encoding process, which means resolution is sacrificed for the sake of convenience and smaller file sizes. With regards to sound quality, then, these formats aren’t telling the full story of our favourite songs. This might be fine on the bus when you’re listening to your smartphone, but serious music fans should want better. This is where high-resolution audio – or HRA, the term coined by the Consumer Electronics Association – steps in.

Astell & Kern, LG, Samsung, Sony and Pioneer are just some of the companies to have launched hi-res audio compatible products, while several download sites now offer. HRA also has the support of major labels and musicians.

It’s worth pointing out that the definition of high-resolution audio isn’t set in stone. Unlike high-definition video, which has to meet certain criteria to earn the name, there’s no universal standard for hi-res audio.

But the term tends to refer to audio that has a higher sampling frequency. High-resolution audio files usually use a sampling frequency of 96kHz or 192kHz at 24-bit, but you can also have 88.2kHz and 176.4kHz files too.

Sampling frequency refers to the number of times samples are taken per second when the analogue sound waves are converted into digital. The more bits there are, the more accurately the signal can be measured in the first place, so 16-bit to 24-bit can reveal a noticeable leap in quality.

There are several high-resolution audio file formats to choose from, all of which support the above sampling rates and bit-depths. They include FLAC (Free Lossless Audio Codec) and ALAC (Apple Lossless Audio Codec), both of which are compressed but in a way where (in theory) no information is lost.

Other formats include WAV, AIFF and DSD, the format used for Super Audio CDs. The relative merits of the formats can be argued, but most crucial will be compatibility with your particular products and system.

The Recording Industry Association of America (RIAA) has issued a logo that will show up on every track and album that can be classed as hi-res audio.

Obviously the main claimed benefit of high-resolution audio files is superior sound quality over compressed audio formats. To illustrate why they should sound better than MP3s, for example, let’s compare the relative bitrates. The highest quality MP3 has a bitrate of 320kbps, whereas a 24-bit/192kHz file is transferred at a rate of 9216kbps.

24-bit/96k or 24-bit/192kHz files should therefore more closely replicate the sound quality that the musicians and engineers were working with in the studio.

With more information to play with, high-resolution audio tends to boast greater detail and texture, bringing listeners closer to the original performance.

Manufacturers including Bowers & Wilkins, Naim and Linn have been pushing for and producing high-resolution audio products for some time. We’ve now seen mass-market heavyweights such as LG, Samsung and Sony adopt the format to bring it to a larger audience.

With this wider availability, more people are able to learn and understand exactly what high-resolution audio is, and the benefits it can bring to music. There’s plenty of content out there, and there’s plenty of hardware to go with it. The future for the format looks – and sounds – very bright indeed.

At Falcon Technologies International we firmly believe in the core brand values that our brand is build on, and one of them is Quality. High resolution audio format development is very important step for overall music industry, that is currently taking the entire market to the next level.

As a company that have been continuously making efforts to improve the quality of our products, we understand the importance and praise development of such initiatives as high resolution audio standardization and introduction to the mass market.

Falcon Technologies International has specially designed product line to provide quality media storage for professional duplication and replication – DUPLI Line.

It performs to good quality level with benchmark and quality control tests proving that Dupli Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication. Also, DUPLI Line comes with a no failure guarantee, so that media distributors can be sure that the end consumer will be able to enjoy the high quality media from a high quality storage medium.

Source: WhatHiFi

Falcon Technologies International hosts International Customer Seminar on April 4th and 5th

Falcon Technologies International recently hosted its international customer seminar in the stunning Ritz Carlton Al Wadi Hotel, which is located in a unique desert environment within our home Emirate of Ras Al Khaimah. We were delighted to welcome approximately 50 delegates who travelled from diverse locations such as France, Germany, Japan, USA and the UK, to discuss the latest developments, opportunities and innovations that make optical media the exciting and progressive industry that it is today.

The entire FTI extended a very warm welcome to all the guests, who enjoyed the superb hospitality of the Al Wadi Hotel, complete activities including a traditional Arabian Falcon show, archery, sailing, go-karting and golf. The presentation session included an overview of the economic growth Ras Al Khaimah has been experiencing in recent years from Mr. Shahram Hashemi, Group Director of Strategy and Investments at RAK Free Trade Zone, along with presentations from the FTI management team with demonstrations of new product development initiatives.

Speaking about the event our CEO Mr. Michael Gutowski said, “We are delighted to host the global optical media community here in our home of Ras Al Khaimah. Having the opportunity to assemble so many of our partners in Ras Al Khaimah was a very positive experience for us at FTI, the optical media industry in general, and for Ras Al Khaimah as a global business hub. We very much hope that all the attendees enjoyed their stay in Ras Al Khaimah, and hope to welcome them back in 2018”.

Here are some photo and video highlights from the event:

Cartridges Mean Nintendo Switch Games Will Always Cost More

If you’re old enough to remember the original PlayStation launching, then you’ll know how big of a deal switching to optical media was. Rather than shipping an expensive cartridge full of chips, games were burnt on to less expensive compact discs. It didn’t take long for other home consoles to follow and discs have been the preferred media for home consoles ever since.

With the launch of the new Switch console, Nintendo is reverting back to cartridge media for a home console. Nintendo handhelds have stuck with cartridges ever since the Game Boy launched, but there wasn’t really any alternative. For a home console, though, it poses a big problem in the form of pricing.

Inevitably, cross platform games will be released targeting the Xbox One, PS4, and Switch. You only have to look at listings for several popular cross-platform games to see the challenge Switch developers (and Nintendo) face. If the price for some titles is $29.99 for PS4, on Switch it’s $39.99 (33% higher).

The reason is the manufacturing cost. Optical media products are relatively cheap to mass produce, and regardless of whether you burn 5GB or 40GB to a disc the media costs the same. Cartridges, however, are relatively-speaking much more expensive and Switch cartridges can escalate in price depending on whether you need 1GB, 2GB, 4GB, 8GB, 16GB or 32GB of storage. They also get more expensive per cartridge the smaller the batch ordered.

If you only own a Switch, then the price difference doesn’t really matter as you are stuck paying $39.99. However, many gamers will own, or plan to own, a PS4 and a Switch, much like many have owned a home console and a 3DS. In that case, Nintendo will lose out on cross-platform game sales to the PS4 or Xbox One due to the price differential. The PS4 / Xbox One are significantly more powerful than Switch meaning the same game will inevitably look better and run faster while also being cheaper.

The pricing issue is compounded by the fact Nintendo insists that digital versions of a game offered through the eShop must be priced the same as physical versions. So opting to invest in a large SD card and only downloading games won’t save you any cash.

With time and the continued success of the Switch, economies of scale should see manufacturing costs fall. But for the foreseeable future, Switch games are going to be more expensive than the same game on another platform. In fact, manufacturing costs will mean they are always more expensive to produce than the optical disc equivalent.

Will this impact a publisher’s decision to release games on Switch. Potentially, yes. But Switch sales will be key. If Nintendo continues to sell millions of units then the market exists to make releasing on the platform viable. And the more Switch sells, the bigger the cartridge orders can be, and therefore the cheaper they become.

FTI’s Falcon Media Dupli Line is designed to meet the professional media duplicators needs and a suitable product for the gaming industry. Benchmark and quality control tests prove that Dupli Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

SOURCE: PCMag

20 Years Later: DVD format today and where will it go?

It was 20 years ago this month that consumer electronics companies Sony and Toshiba launched a new home video format called Digital Video Disc, or DVD. The format promised a four-fold increase in resolution over VHS and the permanence of music CDs, in that the video would not degrade as you played it.

The DVD had a lot of promise. It would be a new optical format for PCs, since the CD-ROM format had reached its capacity rather quickly, and it would also be used as a new format for music, called DVD-Audio. But the launch in the U.S. on March 19 was centered around home video.

It’s hard to overstate how different and primitive things were back then. We all had CRT televisions that used a 4:3 aspect ratio and watched movies using the TV’s built-in speakers. DVD used a format called Dolby Digital 5.1, a 6-speaker surround methodology that virtually no one knew anything about, and none of the stereo receivers had it built-in.

DVD rolled out in seven major US cities before its nation-wide launch. If one decided to become an early adopter, this meant a $600 investment in a Dolby Digital amp that connected to the receiver, $800 for a shiny new DVD player, and a few hundred to increase the speaker count.

The choice of movies available on the new format, however, was very limited. Fox, Paramount, Disney and Universal did not support the format at launch, so many movies were unavailable and would not be for years. The studios feared theft of the content and people stealing perfect copies of their work. Bootleg VHS was one thing, since they degraded, but a DVD copy would never degrade.

Then came a second threat to DVD: retailer Circuit City took the format and created a variant called Divx. Divx was different in that you had to connect a phone line to the player and basically get approval to watch it. You could buy the movie for $4.50 and watch it once, then pay $3.25 to watch it again, or pay $12.49 for unlimited viewing.

The introduction of Divx rubbed everyone up the wrong way. It was viewed as Circuit City and the studios trying to control viewing habits and get more money out of us for each viewing. The reaction among internet fans of DVD was incredible, with sites like The Digital Bits leading an unrelenting anti-Divx charge.

Divx came out in 1998 and crashed and burned spectacularly. In the process it also took down Circuit City. At the time of DVD’s launch, Best Buy was a modest chain, but it threw its support behind DVD fully. On every DVD board people swore they would never set foot in Circuit City again for the Divx effort. They all supported Best Buy and gave it their business. This resulted in Best Buy becoming a retail giant, while Circuit City is dead. No doubt there were many more variables, but Circuit City’s ill-fated Divx project had at least something to do with its fall.

In 1999, the holdouts were starting to come on board. Stephen Spielberg was among the last to do so, not even allowing movies he executive produced to be released on DVD, until that year.

And then it happened. A kid in Norway named Jon Johansen produced a small utility called DeCSS, which copied the video file off a DVD, removed the encryption, and wrote the video back out without the encryption. Thus perfect copies were made, realizing the fear of every studio.

Later on the investigation journalist Andy Patrizio of Wired News tracked down Jon on IRC and spoke with him. Johansen said that a PC DVD player made by a company called Xing failed to encrypt their deprotection key, so he was able to make DeCSS from that. He agreed to be interviewed and didn’t mind using his name. He was only 15 and lived in Norway.

LB Jon Lech Johansen, DVD-Jon

The interview ran on Wired News and drew 400,000 views. In 1999, that was a lot.

There was a hope that since DVD was still in its early days they could do some kind of firmware upgrade to fix the security and render DeCSS useless, but they never did, and now DVD ISOs clog BitTorrent.

Nonetheless the Divx and DeCSS issues, DVD survived studio boycotts and by 2003, sales surpassed VHS. It created a collector culture that didn’t exist in VHS, since the discs didn’t degrade in quality. Also, with DVD extras, studios started adding director’s cuts, deleted scenes, behind the scenes interviews, and other interesting qualities. People built libraries in the hundreds and even thousands.

In 2006 came another problem: a format split. DVD’s resolution is 720×480, while high definition TV is 1920×1080. That’s actually six times the resolution. HDTV was coming into play and suddenly DVDs looked like VHS by comparison.

Two competing factions came out with HD-versions of DVD. Sony had Blu-ray, a completely new design with higher capacity, while Toshiba led the way with HD DVD, a derivative of DVD with a lower capacity. After a two-year fight (2006-2008), Blu-ray gained momentum and Toshiba threw in the towel. It was in some ways a Pyrrhic victory. Blu-ray won the physical media war only to have its lunch eaten by on-demand and streaming.

And so here we are 20 years later. Video stores have all but vanished from the retail landscape. Sony is no longer an electronics company beyond the PlayStation, and Toshiba is in such dire financial straits it may not survive. DVD-Audio never went anywhere despite being a massive improvement over Compact Disc audio. Circuit City and Divx are dead. DVD as a format is fading and the studios have all sharply reduced their home video efforts.

Despite this, we have a history of discarding technologies and then realizing what we’ve lost. Print books are coming back into favor, as is vinyl for music. Maybe DVD will get a boost from 4K video.

At the same time there is a number of industries out there where DVD not only maintained its positions, but also improved them over the last two decades. One of them is digital data archiving and preservation. Long term data storage becomes only possible when a storage media is able to resist the external environment challenges, such as temperature and humidity contrasts.

Falcon Technologies International continuously conducts quality assurance tests to make sure that optical media archival solutions are able to store and preserve data for at least 500 yeas. There is no other data storage solution that can guarantee such a long minimum lifespan at the moment. The closest possible technology is 5D quartz disc, but it is still in the stage of concept.

One thing’s for sure, no one could have predicted what the first 20 years of DVD would be like, so don’t even try to guess then next 20.

SOURCE: Computerworld

Exploring the History of Archiving: Exhibit Examines the Evolution of Technology Used to Record Memories

Before we typed on PCs, touched smartphone screens and wrote on paper, people in the past carved into rocks and clay or wrote on trees and even animal bones.

It’s the instinct to record that perhaps set us apart from other species.

It also is through documentation that our memories can expand beyond what our brains can remember and that we can pass down memories to the next generations.

The newly-opened Memory Museum within the National Library of Korea in Seoul, South Korea, sheds light on how documentation evolved throughout history. From pre-historic rock art to Egyptian papyrus; from woodblock to modern printing; from a typewriter to a PC, humans have managed to find a better way to record and store memories and data.

Upon entering the exhibition hall, located within the institution’s digital library building, visitors see a media art piece featuring a human face and a book.

Renowned media artist Lee Lee Nam created the piece to celebrate the opening of the museum. Titled “Face Within a Book,” it features LED lights on metal slates and the lights create five different imageries that represent humans’ creativity and imaginativeness.

It represents that humans are destined to archive, and that books and libraries are important for that reason.

About 200 items are on display.

One of the highlights from the first section of the exhibition, titled “Archival Media, Awakening Civilization,” is the Great Dharani Sutra of Immaculate and Pure Light (Mugujeonggwang Daedaranigyeong), printed in the 8th century during the Unified Silla period (668-935) period. The publication is considered the world’s oldest woodblock print, although what is on display at the museum is a copy.

While this section is more about text, the second section expands to scope into how humans archived pictures and sounds. Naturally, items like cameras and films are displayed here. One of the interesting artifacts in this section is the stereoscopic viewer from the 1900. When people gaze at two photos through the viewer, they get a 3-D effect. Lee Kwi-bok, the chief conservator at the library’s preservation and research center said, “the basic logic is the same as the 3-D equipment today,” adding that such devices were brought to Korea by American missionaries.

The last part focuses on digital archiving, showing how PCs and their components have developed. Korea’s first ever personal computer, SE-8001, developed in 1981, is on display, as well as Korea’s first hard disk drive (HDD), donated by Yonsei University, which can store up to 20 megabytes, as well as Korea’s first semiconductor, donated by Samsung Electronics.

There are some interesting programs that visitors can take part in at the end of the exhibition.

They can write a letter using ancient printing tools, like woodblocks and metal movable types, as well as a typewriter. Also if you have any data on older media formats, like VHS, reel-to-reel tape, cassette tapes or LP records, you can take them to the museum, which can convert the data into a more modern format, like digital files, CDs or DVDs.

“Civilization and the culture today exist because of archiving and media,” director Park Joo-hwan said. “Archiving is what transcends time and space and connects the past with the present. And libraries have been part of this process throughout the history.”

Source: Korea JoongAng Daily

Falcon Technologies International LLC shares these universal values of cultural heritage preservation and puts them as a base for the development of archival media production. We firmly believe that without knowing where we come from, there would be no vision of where are we heading to, therefore data preservation for the future generations is essential.

FalconMEDIA Century Archival is a professional grade optical media, that is able to store and preserve data of any kind for hundreds of years, literally meaning that many things around us may change forever, but the information that is stored under the Century Archival’s Gold Protective Layer will be still accessible.