How to Let Your Media Speak for Itself?

Even though we live in the era of flash-memory, hard disc drives and cloud storage solutions, optical disc still remains number one choice for the offline data distribution and long-term information storage and archiving.

Optical disc - still leading archival tool
Optical disc – still leading archival tool

 

Just like a good old book, an optical media disc also has a cover that contains the summary of what is recorded on it – otherwise it would be impossible to distinguish two absolutely identical glowing circular pieces of pressurized polycarbonate from each other. A disc printable layer (sometimes called simply “label”) is something that gives a disc personality, lets it speak for itself and identifies what is recorded on it. It is important for this label to be vibrant and colorful to replicate the design that was initially tailored by the publisher, so that the end consumer will be able to understand what type of content is on the disc from the very first glance.

Vibrant and colourful disc label - good way to boost the sales potential of the media
Vibrant and colourful disc label – good way to boost the sales potential of the media

 

There were plenty ways to create the labels for the media: the most common method was  to print the design on circular pieces of paper and glue it to the surface, but times have changed and not it is impossible to glue discs that spin at over 5000 RPM instead of 33 RPM back in the days of vinyl. Some manufacturers even tried to implement a technology of “in-drive label burning”, but the labels made with this technology were typically black and white and very faded.

Vibrant and colourful disc label - good way to boost the sales potential of the media
Vibrant and colourful disc label – good way to boost the sales potential of the media

 

For over a decade, Falcon Technologies International LLC prioritized its Research and Development efforts on printable surfaces and managed to implement high-tech solutions into its production process. FTI’s wide range of printable layers are designed to meet any professional media duplication industry requirements according to highest standards.

FTI is proud to introduce its brand new SMART GLOSSY printable layer – a surface that is able to illustrate your personalized graphics and labels brighter and shinier than ever before. FalconMEDIA Smart Glossy printable discs are perfect to create customized, long-lasting, ultra-vivid design disc labels. Our Research and Development team have invested significant resources to tailor this brand new technology to allows you to have superior image definition, color saturation and vivid quality of printed graphics.

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Key Features of the Product:

  • Superior ink absorption and faster ink drying printable surface (best in class)
  • Better glossiness surface delivering full color, glossy photo quality printing
  • Excellent color whiteness
  • Consistent printing across the full surface giving excellent uniformity
  • Long lasting print surface
  • Excellent water resisitant quality makes the printable surface free from scratches, smudging and smearing in wet conditions
  • High yield on inkjet printer (economic ink consumption)
  • Excellent Black/White Contrast with economical ink saturation setting
  • Wider compatibility on all standard professional inkjet printers
  • Good handling characteristics to ensure smooth operation with leading robotic duplication and publishing systems

To conclude it would be fair to note here that in media duplication and distribution business it is very important to select the right supplier, that is able to ensure high quality of the optical media and compatibility with a wide range of mass-printing equipment.

Media Duplication: How to Determine Your Needs

Thousands of business organisations and enterprises both from the public and private sectors use CDs and DVDs as the primary means to distribute important content, and with good reason: CDs and DVDs are inexpensive to produce and user-friendly for even the least tech-savvy viewers and listeners — whether they’re at home, in the car or at the office.

The most common uses for media duplication include: music, movies, software, video games, reports, sales presentations.

In the past, CD or DVD duplication and printing was a long, tedious process. Each disc required special attention to burn, print and apply sticky labels, one at a time. Now, this process can be automated – CD and DVD publishers take the stress out of the duplication process, allowing you to start the job and continue going about your daily business while the machine does the work for you.

 

Professional disc duplicators may fully automate the process
Professional disc duplicators may fully automate the process

 

So, now that you know the basics and your company is ready to automate its media duplication process, here are a few things to consider while narrowing down your options.

The first thing you must know is the quantity of discs you will need to produce at one time. There are duplicators that are great for larger quantities, where multiple discs are duplicated simultaneously. Some fully automated CD and DVD publishing devices hold 20 to 100 discs at a time. These tools not only duplicate the content, but also print onto the discs. Because disc publishers come in various models and capacities, it is vital to understand your quantity needs in order to determine what type of machine will best fit your requirements.

Another important factor that should be taken into consideration is speed. It is essential to identify the timeframes of the duplication project. The target quantity of duplicated discs will definitely influence the deadlines of the particular project, but there are always ways to achieve fast duplication within limited timeframes – it all depends on duplication tools production capacities.

Disc printable surface - its quality is essential and should be taken into account.
Disc printable surface – its quality is essential and should be taken into account.

 

The next thing that should be taken into account is disc itself, especially its printable surface. This is something that’s something really important when it comes to professional media duplication: at the end of the day, printable surfaces are the ones that ultimately sell the end product. Optical media devices such as blank CDs and DVDs may have excellent technical benchmark testing results, but if the printable surface is of poor quality, they become literally useless pieces of pressed polycarbonate that are completely unsuitable for professional media duplication industry.

Dr. Sean Farnan, Head of FTI’s Research and Development Department commented: ‘The challenges of today’s B2B digitised data industry, demands speeds, reliability and data longevity. Duplication and Replication equipment is costly. It has to run with high yield and minimum supervision to give the best return of investment to the business, while delivering the best value for money, for the business customer. The role and the choice of optical media is crucial in delivering these business objectives. Using a cheap, sub-standard optical media product is clearly a false economy and the decision to use such products to increase margin can seriously undermine the reputation of a data processing business. The optical media MUST deliver quality to the end-user.”

FalconMEDIA Dupli Line - perfect solution for any media duplication needs
FalconMEDIA Dupli Line – perfect solution for any media duplication needs

 

FalconMEDIA Dupli Line has been specially designed to suit professional media duplication needs. It was tested by ALL the major drive makers to ensure full compatibility across the range of duplication and replication systems.This product line has three essential features that makes it a perfect choice for your media duplication projects:

  1. Excellent benchmark test results and 100% reliable media (proven by number of in-house and independent tests
  2. Low cost, yet high quality grade
  3. Wide range of premium printable surfaces

 

For over a decade, Falcon Technologies International LLC prioritised its Research and Development efforts on printable surfaces and managed to implement high-tech solutions into its production process. FTI’s wide range of printable layers are designed to meet any professional media duplication industry requirements according to highest standards.