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What is sound mastering and why is it important for professional media duplication?

Modern sound recording industry as we know it today is a result of almost a century of continuous development and technical progress. We very often perceive it to be something that was around forever, and the high-quality FM broadcasts and live concert sound became something that is heard every day. Bot not many do actually think about the volume of work that stands behind that sound quality level.

The professional sound recording is a complex and multi-stage process that employs tens, and sometimes even hundreds of qualified professionals. One of the most important stages of this process is called mastering. You probably heard this term before. But what is sound mastering and why is it so important?

Broadly put, it’s both the final stage in the creative production of a track or album and the initial stage of its manufacture (where a physical product is concerned, such as a CD or vinyl) or output (ie, WAV/MP3 delivery to a download portal). In the early days of mass-produced music, it was the job of a skilled individual to physically transfer a final mix from tape to the ‘master’ vinyl record, which would then be sent for duplication.

As record labels realised that skilfully-applied processing could make a big difference in the perceived quality of music, mastering engineers were given more creative freedom to enhance mixes with equalisation and compression techniques. In today’s digital age, the mastering engineer is still essentially the middle-man between the finished mix and the consumer, correcting any ‘errors’ in the mix, making enhancements where needed, and editing/ submitting the final ‘master’ file for release – all without compromising the artistic vision of the original artist or creatively altering the mix.

So why doesn’t the mix engineer simply take on the task of mastering too? A mastered track should sound as good as possible on as many playback systems as possible, achieving a professional and consistent sound whether listened to on a car stereo, club sound system, cheap earphones, television, mobile phone, and so on. A producer or mix engineer has likely spent countless hours creatively blending multiple elements together to craft the final mix, and in doing so has ‘overlistened’ to the track in the same studio, which may not be the ideal listening environment. The mastering engineer is a final, experienced pair of ears that can objectively listen to the track, correct errors introduced by an imperfect mixing studio, and transparently sweeten a piece of music further.

Fans and listeners are used to hearing modern music coated with a professionally-mastered ‘sheen’ – sparkling highs, deep bass, consistent frequency spread and dynamic balance. Today’s songs and albums must compete with other professional records. A skilled mastering engineer has the equipment, experience, and ears to help a mix sit beside other commercial releases, adding that final 5-10% of polish.

Collections of individual tracks – whether destined for an EP, album or compilation – can each sound tonally and dynamically separate from each other. The mastering engineer will ensure the final collection of songs all sit together as a single cohesive product.

So basically, it is all about consistency and final polishing of the soundtrack. Sort of an additional quality assurance measure on the final stage of a master copy production, that is further on duplicated on a mass-production scale.

Quality of sound will also depend on the quality of the media storage it is recorded to. Therefore, choosing the right means of duplication is probably even more important than mastering itself.

Falcon Technologies International develops and produces professional optical media oriented towards different market sectors for more than 10 years now, and one of the sectors we prioritize, is media duplication.

Our FalconMEDIA DUPLI Line is a product that was tailored to meet the needs of professional media duplicators. It performs to good quality level with benchmark and quality control tests proving that DUPLI Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

How National Archives are Going Digital

Paper was one of the humanity’s earliest means of data storage. Since its invention in China almost two thousand years ago, it is still one of the most important materials that we use in our daily activities: it is used as means of payment in form of cash, many important documents are still signed on paper, paper books are still more popular than the electronic ones and at the end of the day, don’t you still scribble your notes on the business meetings in a paper notebook?

Civilization used paper for centuries (and it will likely continue to do so for several more): our ancestors managed to leave us hundreds of thousands historical documents and books. From these sources, we are able to get the valuable information about important historical events and the way our ancestors lived. Paper allows us to see the footprint that previous generations have left in the history. It is a truly unique invention, as important and significant as the use of fire, iron and the wheel.

Nonetheless its undisputed value and role in the history of the mankind, paper have its weak side: it is not able to resist the influence of the environment. Old paper documents may corrode and the information recorded may gradually fade away and disappear over long periods of time. Before the invention of the first printing presses in XVth century, old manuscripts were copied manually in handwriting. Despite the complexity of that process, people understood the importance of preserving the information for future generations and some even dedicated a lifetime to restore the old manuscripts for the future generations.

Nowadays the technical progress allows us to archive the information in a more safe and simplified way: through digitalization and electronic archiving.

The Telangana State Archives and Research Institute of Hyderabad, India has come up with a proposal for a digital library placing online all its documents that include ‘farmans’ and gazettes issued by erstwhile rulers and also a rich collection of manuscripts. The proposal has already been submitted to the State government for approval.

Once in place, the digital library will come as a boon for researchers, teachers, and students apart from the general public who at present have to go through a cumbersome manual process to check the material of their interest.

“Now, whenever a researcher or student approaches us, we take their request and locate the papers and hand them over. With the proposed system, students coming for research can view the information on computers connected to the server,” said a senior official.

The process has already been initiated and the institute has digitized more than 60 folios which are to be made available to the public through the digital library. The digitized content includes ‘farmans’, gazettes and manuscripts that were issued at different points of time by the then rulers. The impressive collection at the State Archives and Research Institute has thousands of documents related to the Moghal rule while the oldest document preserved here dates back to the year 1406 pertaining to Adil Shah.

Every year, researchers from the United States, United Kingdom, Germany, Japan, and Singapore among other countries visit the Institute for research.

Digital archiving has an important role in historical data preservation: as paper manuscripts and important historical documents are decaying under the influence of temperature, pressure and humidity fluctuations, there is always a risk of data loss. Therefore, digitalization becomes a must, rather than an option.

Just think about it: if the medieval monks would not copy the manuscripts back in the day, we would probably never know about some of the major historical events and scientific discoveries.

We at Falcon Technologies International understand the importance of historical data preservation. It is hard to underestimate the importance of these materials in the context of the history of the civilization. That was one of the ideas behind the development of FalconMEDIA Century Archival Disc – an optical media storage device, that is able to store data for centuries. Manufactured with use of gold and platinum layers technology, it is able to serve as a reliable and secure long-term data vault.

Source: Telangana Today

Next Generation of Optical Media is coming with the Archival Disc

Next generation of the optical disc is announced to be launched in the nearest future. The maximum data storage capacity on a single optical disc that is available on the market now is up to 500 GB, and the new format is going to be able to store twice of that.

The discs are called ‘Archival disc’ and it is claimed that the storage unit can retain its data for more than a 100 years.

Higher capacities in optical storage are made possible due to smaller sized pits and marks and shorter wavelength lasers and improved drawing rates. In the case of the ‘Archival Discs’ alternative approach is used: extra data is recorded on the land areas between grooves that are traditionally unused.

Optical discs have great potential to further enhance their recording density and storage capacity with technological advancements in, for example, signal processing technology. If we compare the growth in the recording density of HDDs, optical discs, and magnetic tapes, in 10 years, from 2016 to 2026, the recording density will improve by 7~15% for HDDs and 30~46% for optical discs. For the magnetic tapes, the increase is estimated to be less than 30%. To estimate the longevity of the media, industry standard acceleration tests were conducted. Error occurrence rates were measured in temperatures 30℃ and above and in less than 70% humidity. These tests estimate that the prototypes of the Archive Discs can reliably store data for more than 100 years. On the other hand, hard disks have a lifespan of a few years, and magnetic tapes a dozen or so years.

Because optical discs have a long life, unlike hard disks and magnetic tapes, there is no need to regularly migrate data from degraded media to new media. Moreover, optical discs do not require operations or cooling of facilities that are associated with hard disks, therefore, long-term storing of data on optical discs can reduce power consumed as well as costs incurred. If 1PB (petabyte) of data is stored for 20 years on HDDs, magnetic tapes, and optical discs, with widely available HDDs and magnetic tapes, the costs come out to be around the same, whereas with optical discs, it is estimated that the data could be stored at half the cost.

Another technology used on the Archival Discs is,”Crosstalk-cancelling technology”. This technology cancels crosstalk noise generated by adjacent tracks. This should ensure playback quality without read errors, even with narrow track pitches.

Falcon Technologies International is constantly monitoring the overall trends of the optical media market and tends to allocate its resources towards innovation and improvement of its professional product lines, in particular, the Century Archival, which is a cutting-edge technology, built with Gold or Platinum layer to ensure maximum security, longevity and protection for stored data proven by a number of internal and independent third-party tests.

Source: guru3d

 

Meet all new 9.5-mm Optical Disc Drive by Silverstone

SilverStone has introduced its first ultra-slim ODD that can read and record CD, DVD, Blu-ray and BDXL media. The drive is not a technological breakthrough, but it is going to be one of a few 9.5-mm BD/BDXL-supporting ODDs on the market. The manufacturer is primarily known for its cases, PSUs and coolers, so the launch of the TOB03 ODD demonstrates that the company sees demand for such products.

Nowadays the vast majority of audiovisual content (games, music, movies, etc.) is distributed digitally via services like iTunes, Netflix, Origin and Steam. Partially due to this reason, a number of ODD makers and optical media manufacturers reduced production levels and focused on other markets. However, a lot of people still own large collections of CDs, DVDs and Blu-ray discs which need something to access the media. Moreover, Blu-ray and Ultra HD Blu-ray formats still offer the highest quality 1080p and 4K movies due to massive bitrates that streaming or digital download services do not offer, due to network restrictions for most. As a result, while demand for ODDs, in general, is not high, it exists and there are people willing to pay for such drives.

From SilverStone’s point of view, these are people who buy its SFF PC cases, SFX PSUs and coolers for home theater PCs and then go to other suppliers for optical drives. From a business perspective, it makes a lot of sense for SilverStone to offer its customers premium ODDs in addition to what it already sells them.

However, there is a problem. While SilverStone makes various products in-house, producing optical drives is not what it does and sourcing lasers, motors and other ODD components is sometimes tricky in a world where only a few companies produce them. Therefore, SilverStone had to find an OEM to manufacture the hardware.

Apparently, there are only two companies on the planet that make 9.5-mm Blu-ray/BDXL burners: one is LG and another is Panasonic. The latter is the maker of the TOB03 and this is something that SilverStone does not seem to hide: the official photos of the drive clearly reflect that this is indeed the Panasonic/Matshita UJ272. The drive has been around for a while, but given the relatively slow evolution of ODDs in general, this is hardly a problem. Moreover, when it comes to availability of ultra-slim BD/BDXL burners, the more the merrier as right now their choice and supply are very limited. SilverStone’s offering does not expand the former, but it clearly boosts the supply by making the drive available from the company’s usual channels.

The SilverStone TOB03 (aka Panasonic UJ272) uses the SATA 3.0 interface (with a Slimline SATA connector) and can read and record CD (CD, CD-R, CD-RW, HS-RW, US-RW), DVD (DVD, DVD±R, DVD±R DL, DVD±RW, DVD-RAM) and Blu-ray (BD, BD-R SL/DL/TL/QL, BD-RE SL/DL/TL) discs. The drive has a 2 MB buffer underrun protection (which is lower compared to other high-end ODDs) and supports 6x CAV burning speed for popular BD-R SL/DL (25 GB/50 GB) media as well as 4x PCAV burning speed for BR-R TL/QL (100 GB/128 GB) discs. As for supported Blu-ray formats, both SilverStone and Panasonic declare Blu-ray and Blu-ray 3D, but not UHD Blu-ray (at least for now). Since SilverStone’s TOB03 comes in retail packaging only, the ODD always comes with a 12.7 mm bezel to be compatible with cases that support slim drives as well as a slimline SATA adapter featuring a flexible braided cable for easier installation (which contrasts to OEM drives from renowned makers that come without any cables in some regions).

SilverStone’s TOB03 ODD burner will be available from the company’s partners in the coming weeks. The company does not disclose anything about pricing, but since Panasonic’s UJ272 is available for $70 to $90 depending on the retailer, expect the TOB03 to be priced in the same ballpark.

 

Source: AnandTech

PRESS RELEASE – Falcon Technologies International to begin official roll-out of Verbatim products in the Middle Eastern region.

Falcon Technologies International (FTI) will begin their roll-out of Verbatim-branded data storage, computer peripherals and accessories to the Middle Eastern market on August 29th 2017. The roll-out follows the announcement of an exclusive agreement with Verbatim back in May 2017 to distribute Verbatim products to countries in the Middle East.

The Verbatim product range, which covers well over 100 individual product lines, has not previously been available to customers in the Middle East via established distribution channels and with high-quality customer services, both of which FTI will supply to the customer service experience. Despite being one of the largest suppliers of optical media and other related products globally, Verbatim’s penetration of the Middle Eastern market has up to now has been very limited.

FTI CEO Michael Gutowski said, “FTI are looing forward to utilizing our well-established connections and distribution channels in the region to effectively launch a new and high-quality brand, which compliments well with FTI own-branded products in terms of quality and associated customer service. We are sure that the roll-out of the Verbatim items in our region will have a positive impact on the brand equity of both FTI and Verbatim as distinct brands, whilst also strengthening our combined presence in the Middle Eastern market as one of the key technology product providers to multiple industries.”

Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “The coming-to-fruition of the partnership between Verbatim and FTI, which has been carefully planned over several months, is a very exciting development in our cooperation and we have full confidence that FTI – with their connections, networks and reputation for quality in the region – will provide an effective vehicle to grow both our respective brands and develop a majority market share within the Middle East.”