Tag: Middle East

PRESS RELEASE – Falcon Technologies International to begin official roll-out of Verbatim products in the Middle Eastern region.

Falcon Technologies International (FTI) will begin their roll-out of Verbatim-branded data storage, computer peripherals and accessories to the Middle Eastern market on August 29th 2017. The roll-out follows the announcement of an exclusive agreement with Verbatim back in May 2017 to distribute Verbatim products to countries in the Middle East.

The Verbatim product range, which covers well over 100 individual product lines, has not previously been available to customers in the Middle East via established distribution channels and with high-quality customer services, both of which FTI will supply to the customer service experience. Despite being one of the largest suppliers of optical media and other related products globally, Verbatim’s penetration of the Middle Eastern market has up to now has been very limited.

FTI CEO Michael Gutowski said, “FTI are looing forward to utilizing our well-established connections and distribution channels in the region to effectively launch a new and high-quality brand, which compliments well with FTI own-branded products in terms of quality and associated customer service. We are sure that the roll-out of the Verbatim items in our region will have a positive impact on the brand equity of both FTI and Verbatim as distinct brands, whilst also strengthening our combined presence in the Middle Eastern market as one of the key technology product providers to multiple industries.”

Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “The coming-to-fruition of the partnership between Verbatim and FTI, which has been carefully planned over several months, is a very exciting development in our cooperation and we have full confidence that FTI – with their connections, networks and reputation for quality in the region – will provide an effective vehicle to grow both our respective brands and develop a majority market share within the Middle East.”

PRESS RELEASE – Falcon Technologies International and Verbatim sign exclusive distribution agreement for the Middle Eastern region.

Falcon Technologies International (FTI) has announced the signing of an exclusive agreement with Verbatim, the storage media giant owned by Mitsubishi Chemical Media, to distribute Verbatim products to countries in the Middle East.

This agreement comes after several years of mutual collaboration between the two companies, and allows FTI to distribute the full range of Verbatim products as well as products from Freecom, a brand also owned by Mitsubishi Chemical Media that specialises in high-end external SSDs and hard drives. The deal was finalized and signed during the recent FTI Customer Seminar 2017, which was hosted in Ras Al Khaimah (UAE) on April 4th and 5th and attended by many leading players within the global optical media industry.

FTI CEO Michael Gutowski said, “FTI are both honored and excited to have reached an agreement with Verbatim to exclusively distribute their brands within the Middle East. Our cooperation over recent years has been beneficial for both parties and has given us insight into the mutual emphasis and care that both our organizations place on innovation and quality, so we feel there is a strong synergy of values between FTI and Verbatim. We very much look forward to building upon our partnership and further developing the business footprint of both FTI and Verbatim within the Middle East”.

Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “As the world’s leading Optical Storage brand, we have felt that there is a substantial opportunity to gain additional market share in what is a highly dynamic region. By partnering with FTI, we believe that the combination of our product innovation and FTI reputation for quality will be a new powerful force in the region, delivering unprecedented levels of customer service and availability – not previously seen before for the Verbatim brand.

We feel that FTI are a great choice of strategic partner as we seek to raise our profile in this region, not just because of their local market knowledge but also due to their shared commitment to delivering the best quality optical media solutions to customers all over the world.”