digital data – Page 2

What Every Consumer Should Know About Big Data

While “Big Data” may sound like nothing more than a buzzword, many companies are using it for a wide variety of online applications; for instance, to target marketing efforts to customers more effectively. But what is big data, really?

Big data is the collection of information that can be gathered online, which businesses can analyze and use to find patterns, trends or associations that will help them make better decisions. But while big data can be used to enhance user experience and provide targeted ads, there are still some privacy concerns. Eight members of Forbes Technology Council offer their insights into things everyone should know about big data:

1. Big Data Isn’t Moral

Data is just that — data. Just as the news interprets data, so does every application to determine how to use it. The same data that allows stores to intelligently sell you what you really want may also allow a government to infringe upon your rights. The data is just data, but how it is used determines morality. “1984″ was written before the means were known, but human nature has remained the same. – Nicholas Thompson, Grit

2. Aggregation Masks Private Data

Consumers often fear big data due to privacy concerns. However, if big data is regulated and used properly through aggregation, individuals’ privacy will not be breached, and at the same time, consumers’ experience will be enhanced. I personally love it when Amazon or iTunes recommend products based on aggregated behavioral data. – Arash Asli, Yocale

3. Most Big Data Is There To Help You

It might sound cliché, but 99% of the organizations using big data are doing so to align you with relevant content or experiences (and spare you from those that have nothing to do with you). The better the data and analysis, the better the experience you’re going to have with the brands and content you engage with. And it’s more likely you’ll discover new things that are also relevant to you. – Or Shani, Adgorithms

4. If It’s Online, It’s Discoverable

In this day and age, it’s important to treat any data you give online as discoverable. Anything you put out there will be found no matter how many times you delete it. If it goes online, someone is archiving it. Take this into consideration before posting anything on the web and you’ll be just fine! – Danny Boice, Trustify

5. Privacy Is A Real Issue

As with all data collection, privacy will be top of mind for consumers. Social networks and governments are taking consumers’ concerns around privacy seriously, rolling out new legislation and regulations. When dealing with big data, the industry needs to respect and protect privacy by design. This means designing in principles of data governance, collection, anonymization, usage and retention. – Tim Barker, DataSift

6. Big Data Enhances User Experience

Consumers should realize big data has been going on for years and has contributed to enhanced online shopping experiences, such as suggested items in your Amazon account. There are many laws in place to protect privacy and they continue to get more stringent. We do not want companies restricted too much, as their user experience could suffer. – Chris Ciabarra, Revel Systems INC

7. Big Data Supports Our Digital Experiences

Too many consumers believe big data is ethereal and unapproachable, but they should know that it is the enabling the phenomenon that supports every digital experience they have, whether it’s using their preferred map app or sharing their family experiences over social media. Big data underpins it all and is going to enable even more incredible experiences in the future.– Adam Wray, Basho Technologies

8. Machines Don’t Gossip

The concerns consumers have over data privacy and giving companies access to their personal data may be assuaged with new artificially intelligent systems. These systems can analyze big data (without sharing it) and, at last, break the deadlock between consumers’ fears about data privacy and business’ need for more data/better personalization. – Paulo Marques, Feedzai

Data may be called “immortal” in some sense nowadays. Everything one has ever written or has been recorded saying is saved forever, in some obscure server somewhere on the planet. Going in and deleting data doesn’t work either. It can simply be recovered, even by a hacker with limited skills. Try pulling out of Facebook, for example. While your account will be shut down, Facebook will tell you that you are better off deactivating it so you can come back to it at some future time. It brings to mind Don Henley and Glenn Frey’s immortal line from the song Hotel California, the Eagles’ greatest hit, which says “you can check out, but you can never leave”.

Data is now referred to in zetabytes (where one zetabyte is equivalent to one trillion gigabytes). Studies show that in 2006, the Internet produced about 0.16 zetabytes of data, which then grew at a compound annual rate of 25% for the next decade, going to 8.5 zetabytes at the end of last year.

It is important to understand that in this age of Big Data we live in it is crucial to prioritize the secure storage of private information. The less it is connected to the Internet, the safer it is – an axiom known almost by any school kid nowadays. Anything that is anyhow connected to the web is automatically unsafe and non-secure.

Falcon Technologies International LLC understands the need of safe data storage solutions and develops the supreme quality optical media to ensure that the data is stored safely and for extended periods of time. FTI’s Century Archival discs are able to securely store the sensitive information for hundreds of years, ensuring that it stays integer, accessible and readable by the future generations.

GITEX Technology Week in Dubai

In search for future technologies that can enable companies to achieve efficiency and cost effectiveness for business? Well, the 36th Gulf Information Technology Exhibition (Gitex) provided just that.

This 5 day event opened its doors from Sunday 16th October, 2016. It was the largest ICT exhibition in the Middle East, Africa and South Asia, that took place at Dubai world trade centre. The event was inaugurated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council.

So, what was the Gitex technology exhibition all about? This event showed live demonstrations of future generation technology solutions from various government and international companies that can transform Middle East businesses. Key industry verticals of marketing, healthcare, finance, intelligent cities, retail, education and energy were discussed by industry leaders.

Over 200 investors and influential tech investment companies from Silicon Valley, Europe, Asia and the Middle East, including SoftBank Group International, 500 Startups, and many other venture partners arrived in Dubai to explore, evaluate and potentially fund start up businesses with talent. These ventures also included globally giant investors like Facebook, Dropbox and Spotify.

Key highlights included a large indoor VR activation powered by Samsung logo, Game-changing tech from 4,000 solution providers including AR, VR, AI, Wearables, Drones and more. GITEX Startup Movement examined the global startup movement featuring 350+ breakthrough startups from 52 countries. Customized networking programmes were also on offer for startups to discover how global contemporaries have been there, done that and created an impact.

In today’s era of technology, there is an ever increasing need for entrepreneurs to harness technologies that can enable companies to achieve efficiency and cost effectiveness. FTI has always believed that a strong culture of innovation, in all areas of the company, is an essential contributor to business success. FTI prioritize R&D and technology over cost, as we firmly believe that these functions are critical to ensure our products represent the best quality within the optical media industry.

In line with new innovation for business and services Dubai’s Roads and Transport Authority (RTA) showcased a smart streetlight system at GITEX 2016. According to Eng Maitha bin Adai, CEO of RTA’s traffic and roads agency, there are three systems showcased at Gitex this year and this combination of systems will help sustain green economy requirements by reducing carbon emissions. These systems include the Central Wireless Road Lighting Control System that sets multiple synchronized timetables for dimming streetlights. “A new feature in the smart lighting system is a tentative WiFi service installed in Dubai Water Canal at Sheikh Zayed Road.

RTA also displayed high-definition pedestrian detection camera systems with a twist. These new generation cameras produce pedestrian statistics in terms of number, sex, and age group.

Dubai Customs‘ Smart Virtual Agent initiative was also showcased at GITEX 2016. This venture represents a smart channel for communication with customers, which allows their queries about customs services, procedures and regulations to be answered more efficiently. Without the need for any physical employee the Smart Virtual Agent is an intelligent tool which operates 24/7. This cost effective measure helps efficiently redirect resources to other duties by reducing support cost. The self-improving platform utilizes Dubai Customs’ database and memory of similar cases to answer customer inquiries.

Many GITEX visitors had the opportunity to try out the Smart Inspection Glasses on display at the Dubai Customs stand. These tech heavy glasses facilitate containers’ field inspection, as customs inspectors can browse the customs declaration and x-ray images of the shipment simultaneously as well as its risk level. Inspectors can submit inspection reports using either the virtual keyboard or voice input feature.

Furthermore Dubai Customs showcased 8 happiness-led initiatives and innovations under the umbrella of Ports, Customs and Free Zone Corporation pavilion. Other innovations included the Authorized Economic Operator, Smart Inspection Lab, Smart Customs Route, Bags Smart Customs Inspection System and the Endangered Species Exhibition.

Five seminal trends have caught the eye at this Gitex event namely; Robotics and artificial intelligence (AI), Biometrics, 3-D Printing, Mixed reality and drones. With artificial intelligence on the rise and the need for huge amounts of data to be stored, the progression and development of cloud storage is on the horizon. Cloud storage is a cloud computing model in which data is stored remotely on servers accessed from the World Wide Web, or “cloud.” Storage servers are built on virtualization techniques all maintained, managed, and backed-up online.

The technology world is increasingly realizing that Optical Digital Media is a safer way to store data compared to cloud technology solutions – this is evidenced by multiple data breaches where personal photographs and other information has been hacked and distributed to the public, and by the fact that Facebook has publicly stated that they have chosen to store their data with Optical Digital Media rather than cloud.

Falcon Technologies International (FTI) leads the way with regard to Optical Digital Media security and memory technology, and is conducting potentially ground-breaking research in this field with academic partners.

Internet of Things: The Next Stage of Social Development

Imagine that you suddenly woke up and it’s autumn of 1916. What type of world would you witness around you? Can you just close your eyes, take a moment and imagine?

Seems like a 100 years is not such a long time frame, but... in fact it is huge in terms of technical progress — Seems like a 100 years is not such a long time frame, but… in fact it is huge in terms of technical progress

Exactly a century ago, telecommunications were in their infancy and still regarded as something from the world of semi-science fiction. Most wide-spread transport means were via railroad and maritime vessels, accountants and bankers carefully kept their records exclusively on paper and the world as a whole still seemed to be immense in size. There were of course ways of transferring the information through relatively fast avenues like telegraph: a message from Europe could be delivered to North America for only 15 minutes with the means of Trans-Atlantic Cable, but this is something that only the selected few can afford.

The very first Transatlantic cable was laid in 1854-58 and connected Newfoundland, Canada with Valentia Island, Ireland

Who would ever dare to imagine that a hundred years later we will be sending control commands to a robotic rover, that operates on the surface of another planet, taking us same 15 minutes to do it? 15 minutes to get the signal inside the masterpiece of human engineering and artificial intelligence over the distance of 55 million kilometers. It is hard to picture such distance even today in 21st century, but, nonetheless, it is actually happening.

NASA's Curiosity Rover on the surface of Mars — NASA’s Curiosity Rover on the surface of Mars

This small example of technical progress makes us think about the future and how it will look like. During last 100 years’ humanity managed to increase the speed of communication exponentially and it seems like this is directly linked to the overall pace of scientific growth.

Recently we started to hear the term “Internet of Things” more often. Some say that this is a phenomenon that will take humanity to the next level of development. At the same time, some have never even heard about it. And this is typical for the brand new concepts. Coming back to the “100 years ago” example, it would be fair to mention that a telephone wasn’t even taken seriously by many people at the very beginning. Some even were making jokes about “how it would look like if a gentlemen and a lady would keep entertaining themselves with wireless telephone boxes instead of enjoying company of each other while walking in the park”. Sounds hilarious, right?

Early 20th century caricature about "wireless telegraphy" — Early 20th century caricature about “wireless telegraphy”

So what is Internet of things? In 2013 the Global Standards Initiative on Internet of Things (IoT-GSI) defined the IoT as “the infrastructure of the information society.”

As you probably know, there are several distinguished stages of the societal world development: feudal society, which was dominant model in Middle Age, was replaced by the Industrial Society after the Industrial Revolution back in 18th century. Later on, in 20th century the the model got a significant push by overall technical progress, and eventually with the emergence on Informational and Communication Technologies we are now in transition period that is leading us into Post-Industrial Era – a stage of society that is very often called “Information Society”.

The infrastructure of this society will be created by the next generation technologies, that will be connected between each other by the means of Global Network of Internet. And this infrastructure will be there to change the ways of mass-production and global trade forever. Have a look at this short infographic video to understand how it already starts to work:

However, there are some challenges that are coming along this “Informational Revolution”, one of the biggest being data security and safety of communication. Nothing new under the sun, as they say: when the first commercial airlines were launched there was much concern on flight safety (which are still there, even though commercial aviation will soon celebrate 100 years anniversary).

Andrew and Ken Munro of Pen Test Partners (a UK-based IT security company) created a first virus targeted to hit one of the essential parts of any SMART-home technology: internal temperature control system. They later admitted that the malware was specially designed to demonstrate the weak points of the IoT concept. Results of their experiment were demonstrated in August during the Def Con IT conference.

For the experiment, they used one of the most popular models of the thermostat. Tierney and Munro discovered vulnerabilities on the device by means of which they have managed to remotely install malicious software. The hacked thermostat began to change the room temperature from minimum to maximum, and then display the request to transfer money to the account of intruders. Tierney and Munro said that they are planning to transfer all the information about the vulnerabilities they found to the manufacturer of the thermostat.

Internet of Things is shaping today and this process is irreversible. But it brings to the top of the list the data and connectivity security issues. Manufacturers should never underestimate these issues and pay maximum attention to the possible weak points of their products. It may be reached through careful and comprehensive QC/QA procedures.

Falcon Technologies International have never underestimated data security, and this is one of the basic values we put at the core of every single product we develop. Once the data is recorded on Century Archival disc, it is safe for centuries, and we give a 100% guarantee for that.

Do’s and Don’ts in Optical Media Data Archiving.

We all have some data or information that we want to preserve for as long a period of time as possible: whether it is family home videos or photo albums, precious memories of the past, or something that has the magical ability to recreate the best moments of our lives. As we wrote in one of our previous blog articles, many of us still have our old video archives stored on VHS tapes. When it comes to the photographs, it is very often the same story: how many of you still remembers Grandma’s old photo-albums with black and white photographs in them?

Old family photographs tend to fade out with time. Might be a good idea to store their digital copies.

In this article we will discuss a little more about the preservation of digital data using CDs and DVDs. We gathered some valuable guidelines from a number of sources including NIST (National Institute of Standards and Technology), other DVD and CD manufacturers and data archiving specialists.

The consensus of opinions, based on accelerated lifetime testing conducted by specialists worldwide, is that a high quality archival grade CDs and DVDs, if properly handled and stored, should preserve data for at least 100 years. Some professional grade optical media like FalconMedia Century Archival with gold and platinum layers even suggest a lifetime as long as 300-500 years before the data becomes unreadable.

Comparative lifespan of various data storage devices.

Of course, whether the hardware required to read a current CD or DVD will be around in 75 or 200 years is another matter. Most system today don’t have even the hardware to read 5.25″ floppy disks (which were common and popular 25 years ago). But in any case, the lifespan of optical media as a data storage medium is expected to be at least 4 times longer than that.

The key points here are that long life depends on using HIGH QUALITY archival DVDs and CDs and handling and storing them properly. The less you handle them the better, so for real archival use it is strongly recommended to make at least two copies. Put one away in storage under the conditions outlined below (vertical storage in a case under low temperature and low humidity conditions) and use one as your “working” copy.

THINGS TO DO:

Handle discs by the outer edge or the center hole.
Use a non solvent-based felt-tip permanent marker to mark the label side of the disc.
Keep dirt or other foreign matter from the disc.
Store discs upright (book style) in plastic cases specified for CDs and DVDs.
Return discs to storage cases immediately after use.
Leave discs in their packaging (or cases) to minimize the effects of environmental changes.
Open a recordable disc package only when you are ready to record data on that disc.
Store in a cool, dry, dark environment in which the air is clean.
Remove dirt, foreign material, fingerprints, smudges, and liquids by wiping with a clean cotton fabric in a straight line from the center of the disc toward the outer edge.
Use CD/DVD cleaning detergent, isopropyl alcohol or methanol to remove stubborn dirt or material.
Check the disc surface before recording.

Store discs in vertical position to ensure longer lifespan and data readability.

A standard jewel case is adequate for storage. In jewel cases, the disc is suspended by the center hole and isolates the written area from contacting any surface, it also offers some protection against rapid temperature changes

THINGS NOT TO DO:

Bend the disc.
Use adhesive labels.
Store discs horizontally for a long time (years).
Open a recordable optical disc package if you are not ready to record.
Expose discs to extreme heat or high humidity.
Expose discs to extreme rapid temperature or humidity changes.
Expose recordable discs to prolonged sunlight or other sources of UV light.
Write or mark in the data area of the disc (area where the laser “reads”).
Clean in a circular direction around the disc.
Scratch the label side of a CD.
Use a pen, pencil, or fine tip marker to write on the disc.
Write on the disc with markers that contain solvents.
Try to peel off or re-position a label.

It is strongly recommended to use special CD-PEN to label CDs and DVDs

Here are some more general recommendations on storing the archival optical media:

For archiving recordable (R) discs, discs that have a gold metal reflective layer are recommended. It’s said that with current disks, which are better sealed than they used to be, the use of gold as a reflecting layer is less important than it was, however it certainly doesn’t hurt!
For general storage, a temperature between 4°C (39°F) and 20°C (68°F) is recommended with a relative humidity of 20% to 50%
For long term storage, 18°C and 40% RH are recommended.
For extended term archival storage even lower temperature and humidity are recommended.
Storage in the dark, while not absolutely required, can’t hurt.

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FalconMedia products are amongst the highest quality CDs and DVD in the world today, with benchmark testing against other optical media products from the main players in the market showing improved durability, longevity and disc-to-disc consistency. They have also demonstrated lower error rates and jitters, and the printable layers of their discs show excellent ink-drying results and high resistance to water. The combination of these factors makes FalconMedia products the more secure archival media solution available in the market today.