media duplication

What is sound mastering and why is it important for professional media duplication?

Modern sound recording industry as we know it today is a result of almost a century of continuous development and technical progress. We very often perceive it to be something that was around forever, and the high-quality FM broadcasts and live concert sound became something that is heard every day. Bot not many do actually think about the volume of work that stands behind that sound quality level.

The professional sound recording is a complex and multi-stage process that employs tens, and sometimes even hundreds of qualified professionals. One of the most important stages of this process is called mastering. You probably heard this term before. But what is sound mastering and why is it so important?

Broadly put, it’s both the final stage in the creative production of a track or album and the initial stage of its manufacture (where a physical product is concerned, such as a CD or vinyl) or output (ie, WAV/MP3 delivery to a download portal). In the early days of mass-produced music, it was the job of a skilled individual to physically transfer a final mix from tape to the ‘master’ vinyl record, which would then be sent for duplication.

As record labels realised that skilfully-applied processing could make a big difference in the perceived quality of music, mastering engineers were given more creative freedom to enhance mixes with equalisation and compression techniques. In today’s digital age, the mastering engineer is still essentially the middle-man between the finished mix and the consumer, correcting any ‘errors’ in the mix, making enhancements where needed, and editing/ submitting the final ‘master’ file for release – all without compromising the artistic vision of the original artist or creatively altering the mix.

So why doesn’t the mix engineer simply take on the task of mastering too? A mastered track should sound as good as possible on as many playback systems as possible, achieving a professional and consistent sound whether listened to on a car stereo, club sound system, cheap earphones, television, mobile phone, and so on. A producer or mix engineer has likely spent countless hours creatively blending multiple elements together to craft the final mix, and in doing so has ‘overlistened’ to the track in the same studio, which may not be the ideal listening environment. The mastering engineer is a final, experienced pair of ears that can objectively listen to the track, correct errors introduced by an imperfect mixing studio, and transparently sweeten a piece of music further.

Fans and listeners are used to hearing modern music coated with a professionally-mastered ‘sheen’ – sparkling highs, deep bass, consistent frequency spread and dynamic balance. Today’s songs and albums must compete with other professional records. A skilled mastering engineer has the equipment, experience, and ears to help a mix sit beside other commercial releases, adding that final 5-10% of polish.

Collections of individual tracks – whether destined for an EP, album or compilation – can each sound tonally and dynamically separate from each other. The mastering engineer will ensure the final collection of songs all sit together as a single cohesive product.

So basically, it is all about consistency and final polishing of the soundtrack. Sort of an additional quality assurance measure on the final stage of a master copy production, that is further on duplicated on a mass-production scale.

Quality of sound will also depend on the quality of the media storage it is recorded to. Therefore, choosing the right means of duplication is probably even more important than mastering itself.

Falcon Technologies International develops and produces professional optical media oriented towards different market sectors for more than 10 years now, and one of the sectors we prioritize, is media duplication.

Our FalconMEDIA DUPLI Line is a product that was tailored to meet the needs of professional media duplicators. It performs to good quality level with benchmark and quality control tests proving that DUPLI Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

Meet all new 9.5-mm Optical Disc Drive by Silverstone

SilverStone has introduced its first ultra-slim ODD that can read and record CD, DVD, Blu-ray and BDXL media. The drive is not a technological breakthrough, but it is going to be one of a few 9.5-mm BD/BDXL-supporting ODDs on the market. The manufacturer is primarily known for its cases, PSUs and coolers, so the launch of the TOB03 ODD demonstrates that the company sees demand for such products.

Nowadays the vast majority of audiovisual content (games, music, movies, etc.) is distributed digitally via services like iTunes, Netflix, Origin and Steam. Partially due to this reason, a number of ODD makers and optical media manufacturers reduced production levels and focused on other markets. However, a lot of people still own large collections of CDs, DVDs and Blu-ray discs which need something to access the media. Moreover, Blu-ray and Ultra HD Blu-ray formats still offer the highest quality 1080p and 4K movies due to massive bitrates that streaming or digital download services do not offer, due to network restrictions for most. As a result, while demand for ODDs, in general, is not high, it exists and there are people willing to pay for such drives.

From SilverStone’s point of view, these are people who buy its SFF PC cases, SFX PSUs and coolers for home theater PCs and then go to other suppliers for optical drives. From a business perspective, it makes a lot of sense for SilverStone to offer its customers premium ODDs in addition to what it already sells them.

However, there is a problem. While SilverStone makes various products in-house, producing optical drives is not what it does and sourcing lasers, motors and other ODD components is sometimes tricky in a world where only a few companies produce them. Therefore, SilverStone had to find an OEM to manufacture the hardware.

Apparently, there are only two companies on the planet that make 9.5-mm Blu-ray/BDXL burners: one is LG and another is Panasonic. The latter is the maker of the TOB03 and this is something that SilverStone does not seem to hide: the official photos of the drive clearly reflect that this is indeed the Panasonic/Matshita UJ272. The drive has been around for a while, but given the relatively slow evolution of ODDs in general, this is hardly a problem. Moreover, when it comes to availability of ultra-slim BD/BDXL burners, the more the merrier as right now their choice and supply are very limited. SilverStone’s offering does not expand the former, but it clearly boosts the supply by making the drive available from the company’s usual channels.

The SilverStone TOB03 (aka Panasonic UJ272) uses the SATA 3.0 interface (with a Slimline SATA connector) and can read and record CD (CD, CD-R, CD-RW, HS-RW, US-RW), DVD (DVD, DVD±R, DVD±R DL, DVD±RW, DVD-RAM) and Blu-ray (BD, BD-R SL/DL/TL/QL, BD-RE SL/DL/TL) discs. The drive has a 2 MB buffer underrun protection (which is lower compared to other high-end ODDs) and supports 6x CAV burning speed for popular BD-R SL/DL (25 GB/50 GB) media as well as 4x PCAV burning speed for BR-R TL/QL (100 GB/128 GB) discs. As for supported Blu-ray formats, both SilverStone and Panasonic declare Blu-ray and Blu-ray 3D, but not UHD Blu-ray (at least for now). Since SilverStone’s TOB03 comes in retail packaging only, the ODD always comes with a 12.7 mm bezel to be compatible with cases that support slim drives as well as a slimline SATA adapter featuring a flexible braided cable for easier installation (which contrasts to OEM drives from renowned makers that come without any cables in some regions).

SilverStone’s TOB03 ODD burner will be available from the company’s partners in the coming weeks. The company does not disclose anything about pricing, but since Panasonic’s UJ272 is available for $70 to $90 depending on the retailer, expect the TOB03 to be priced in the same ballpark.

Source: AnandTech

Back To the Future: XXth Century Formats are Coming Back

We all get nostalgic every now and then. Depending on the age, one may remember the “good old days” of his, which may be 90s, 80s, 70s or even earlier. Every decade of the last century had its own unique features, which are carefully kept in the memories of those who saw them and possibly even was a part of them. And those good old days had good old things, which we sometimes miss so much. From vintage cars to costumes, we love things that take us back to a far simpler era.

Today, our lives are hectic and complex and the gadgets we use – from smartphones to computers – are very complex too.

Music is perhaps the best example for our longing for simple things. The rapid onset of computerization meant that music was easily digitized – put in the form of ones and zeroes. Hence the term “digital”. On the other hand, music was recorded and reproduced in “analog” form until then.

The first mass produced digital music format was the humble Compact Disc, which is now over 35 years old. It was a revolution when it was introduced. Read by an optical laser with no real surface contact, the CD became the fastest selling new consumer format, until that crown was taken by the Digital Versatile Disc (DVD) in 1996. The DVD itself is based on the 12 cm CD platter.

The birth of the Internet or more specifically, the World Wide Web saw the emergence of music formats such as MP3, a compression method that reduced the digital bandwidth needed for storing and streaming music. MP3 received a big boost with the introduction of the original Apple iPod in November 2001.

The storage capacity of the iPod Classic topped out at 160 GB, which effectively meant space for thousands of songs on one device. Today, every smartphone is practically an iPod.

MP3 did popularise music, but at the same time, nearly killed it. MP3, whose patents expired recently, was not an audiophile standard (unlike CD) at all. The sound quality was low and online piracy dealt a blow to legal music providers, at least until legal services such as iTunes came along.

CD and MPs became so widespread that they almost caused the death of the two existing music formats. (In the video sphere, DVD ensured the rapid demise of Laserdisc and much later, VHS). Sales of vinyl records and audio cassettes (the digital equivalent of audio cassettes, the Digital Audio Tape and the Digital Compact cassette, never really took off) plunged to an all-time low as CD and MP3 sales and downloads skyrocketed.

Everyone thought that both formats would die a natural death in a few years. After all, both formats were as old as time – the rudimentary form of the present Long Playing (LP) record was invented by Thomas Edison way back in 1877 and the audio cassette was invented by the Dutch electronics giant Philips in 1962. Pre-recorded cassettes came to the market in 1965.

But then, listeners realised the digital music lacked the warmth associated with analogue music. They felt it was lifeless, cold and distant. They somehow wanted to get closer to the heart of the music.

The answer: go back to basics. Yes, today, there is a remarkable resurgence in vinyl and audio cassette sales as people are rediscovering the joys of these two undying music formats.

The discs themselves can be manufactured in transpartent versions or with multiple colours, adding further value. One company even released an LP with embedded dinosaur bones. Collectors the world over gladly pay a premium price for vinyl because MP3 or online streaming services can never really offer these options.

The last seven-eight have been promising for Vinyl, a relic from the past. Sales of vinyl records have gone through the roof in both the US and UK, with Amazon being the number one seller.

The situation is not much different in other markets. Even in Sri Lanka, a music label has re-introduced vinyl albums by popular singers.

Vinyl accounted for 76% of total album sales worldwide in 1973; by 1994 this had dropped to 1.5% as compact discs (CDs) took over. Now things have come full circle as sales of vinyl in 2016 reached a 25-year high with consumers young and old once again embracing analogue physical formats of music.

More than 3.2 million LPs were sold in the UK last year, a rise of 53% on last year and the highest number since 1991 when Simply Red’s Stars was the bestselling album.

This was also the first year that spending on vinyl outstripped the amount spent on digital downloads. This is the ninth consecutive year that vinyl sales have grown around the world and this year will be no exception.

Every new album is now being released on vinyl and music lovers are lapping them up despite the higher prices. New vinyl record pressing machines have been installed around the world to cater to the increasing demand. There are already predictions that digital downloads of music would disappear altogether as people switch to streaming (which is now seamless thanks to faster Internet speeds), CD and Vinyl.

Pre-recorded audio cassettes are also about to make a comeback. At the moment there is only ONE large scale audio cassette replicator (National Audio Company, USA) left in the world and it cannot keep up with the demand. NAC alone will churn out more than 24 million cassette tapes this year.

Among the Amazon listings for audio cassette albums and performers are: Guardians of the Galaxy Original Sound Track, Beach House B-Sides, Caribou by Elton John, Cranberries, Ed Sheeran, Iggy Pop and Bob Segar greatest hits.

Cassettes, which enjoyed their heyday due to the Sony Walkman, may come back with an even bigger splash this time. Cassette sales are up by 82 percent worldwide for the year, and even Top 40 hit maker Justin Bieber is releasing albums on tape.

There is a general feeling that people are looking to get beyond the digital playlist.

Digital streams cannot carry complete album artwork, liner notes, lyrics, or back cover credits. A physical disc or tape is something tangible you can hold in your hands, share with a friend and once brought, it is yours to keep and enjoy. (On the contrary, you never really own digital content). Surprisingly, the very revival of the two formats is being led by the millennials who grew up with digital.

They realise that life means more than ones and zeroes and want to get a more intimate music experience. By the way, the surge in print book sales is also attributed to the younger generation. This is a good trend – music is meant to be not just heard, but felt as well.

Source: Sunday Observer

High-resolution audio: everything you need to know

High-resolution audio (HRA) has emerged as arguably the ultimate sonic selection for digital music fans, but what’s it all about, what do you need and how can you get it?

In the last couple of years, high-resolution audio (HRA) has hit the mainstream sound recording and distribution, due to the release of more devices and services that support the new format.

From dedicated devices like Neil Young’s PonoPlayer and the latest Sony Walkmans, to games consoles like the Play Station 4, smartphones like the Sony Xperia Z5 it seems everyone’s is joining this movement towards taking of the sound recording industry to the next level of quality.

So how does high-res differ from standard digital music formats? Downloads from sites such as Amazon and iTunes, and streaming services such as Spotify, use compressed file formats with relatively low bitrates, such as 256kbps AAC files on iTunes and 320kbps MP3 streams on Spotify.

The use of AAC or MP3 compression leads to partial data loss in the encoding process, which means resolution is sacrificed for the sake of convenience and smaller file sizes. With regards to sound quality, then, these formats aren’t telling the full story of our favourite songs. This might be fine on the bus when you’re listening to your smartphone, but serious music fans should want better. This is where high-resolution audio – or HRA, the term coined by the Consumer Electronics Association – steps in.

Astell & Kern, LG, Samsung, Sony and Pioneer are just some of the companies to have launched hi-res audio compatible products, while several download sites now offer. HRA also has the support of major labels and musicians.

It’s worth pointing out that the definition of high-resolution audio isn’t set in stone. Unlike high-definition video, which has to meet certain criteria to earn the name, there’s no universal standard for hi-res audio.

But the term tends to refer to audio that has a higher sampling frequency. High-resolution audio files usually use a sampling frequency of 96kHz or 192kHz at 24-bit, but you can also have 88.2kHz and 176.4kHz files too.

Sampling frequency refers to the number of times samples are taken per second when the analogue sound waves are converted into digital. The more bits there are, the more accurately the signal can be measured in the first place, so 16-bit to 24-bit can reveal a noticeable leap in quality.

There are several high-resolution audio file formats to choose from, all of which support the above sampling rates and bit-depths. They include FLAC (Free Lossless Audio Codec) and ALAC (Apple Lossless Audio Codec), both of which are compressed but in a way where (in theory) no information is lost.

Other formats include WAV, AIFF and DSD, the format used for Super Audio CDs. The relative merits of the formats can be argued, but most crucial will be compatibility with your particular products and system.

The Recording Industry Association of America (RIAA) has issued a logo that will show up on every track and album that can be classed as hi-res audio.

Obviously the main claimed benefit of high-resolution audio files is superior sound quality over compressed audio formats. To illustrate why they should sound better than MP3s, for example, let’s compare the relative bitrates. The highest quality MP3 has a bitrate of 320kbps, whereas a 24-bit/192kHz file is transferred at a rate of 9216kbps.

24-bit/96k or 24-bit/192kHz files should therefore more closely replicate the sound quality that the musicians and engineers were working with in the studio.

With more information to play with, high-resolution audio tends to boast greater detail and texture, bringing listeners closer to the original performance.

Manufacturers including Bowers & Wilkins, Naim and Linn have been pushing for and producing high-resolution audio products for some time. We’ve now seen mass-market heavyweights such as LG, Samsung and Sony adopt the format to bring it to a larger audience.

With this wider availability, more people are able to learn and understand exactly what high-resolution audio is, and the benefits it can bring to music. There’s plenty of content out there, and there’s plenty of hardware to go with it. The future for the format looks – and sounds – very bright indeed.

At Falcon Technologies International we firmly believe in the core brand values that our brand is build on, and one of them is Quality. High resolution audio format development is very important step for overall music industry, that is currently taking the entire market to the next level.

As a company that have been continuously making efforts to improve the quality of our products, we understand the importance and praise development of such initiatives as high resolution audio standardization and introduction to the mass market.

Falcon Technologies International has specially designed product line to provide quality media storage for professional duplication and replication – DUPLI Line.

It performs to good quality level with benchmark and quality control tests proving that Dupli Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication. Also, DUPLI Line comes with a no failure guarantee, so that media distributors can be sure that the end consumer will be able to enjoy the high quality media from a high quality storage medium.

Source: WhatHiFi

Cartridges Mean Nintendo Switch Games Will Always Cost More

If you’re old enough to remember the original PlayStation launching, then you’ll know how big of a deal switching to optical media was. Rather than shipping an expensive cartridge full of chips, games were burnt on to less expensive compact discs. It didn’t take long for other home consoles to follow and discs have been the preferred media for home consoles ever since.

With the launch of the new Switch console, Nintendo is reverting back to cartridge media for a home console. Nintendo handhelds have stuck with cartridges ever since the Game Boy launched, but there wasn’t really any alternative. For a home console, though, it poses a big problem in the form of pricing.

Inevitably, cross platform games will be released targeting the Xbox One, PS4, and Switch. You only have to look at listings for several popular cross-platform games to see the challenge Switch developers (and Nintendo) face. If the price for some titles is $29.99 for PS4, on Switch it’s $39.99 (33% higher).

The reason is the manufacturing cost. Optical media products are relatively cheap to mass produce, and regardless of whether you burn 5GB or 40GB to a disc the media costs the same. Cartridges, however, are relatively-speaking much more expensive and Switch cartridges can escalate in price depending on whether you need 1GB, 2GB, 4GB, 8GB, 16GB or 32GB of storage. They also get more expensive per cartridge the smaller the batch ordered.

If you only own a Switch, then the price difference doesn’t really matter as you are stuck paying $39.99. However, many gamers will own, or plan to own, a PS4 and a Switch, much like many have owned a home console and a 3DS. In that case, Nintendo will lose out on cross-platform game sales to the PS4 or Xbox One due to the price differential. The PS4 / Xbox One are significantly more powerful than Switch meaning the same game will inevitably look better and run faster while also being cheaper.

The pricing issue is compounded by the fact Nintendo insists that digital versions of a game offered through the eShop must be priced the same as physical versions. So opting to invest in a large SD card and only downloading games won’t save you any cash.

With time and the continued success of the Switch, economies of scale should see manufacturing costs fall. But for the foreseeable future, Switch games are going to be more expensive than the same game on another platform. In fact, manufacturing costs will mean they are always more expensive to produce than the optical disc equivalent.

Will this impact a publisher’s decision to release games on Switch. Potentially, yes. But Switch sales will be key. If Nintendo continues to sell millions of units then the market exists to make releasing on the platform viable. And the more Switch sells, the bigger the cartridge orders can be, and therefore the cheaper they become.

FTI’s Falcon Media Dupli Line is designed to meet the professional media duplicators needs and a suitable product for the gaming industry. Benchmark and quality control tests prove that Dupli Line products have one of the lowest variability rates throughout the industry, which makes them a perfect solution for media duplication.

SOURCE: PCMag

End of the VHS-era: How Home Video Shaped The Media Industry.

Rewind your memories and just take a moment to realize that the entire era has just ended this summer; the last-known company that was still producing video cassette recorders (also known as VCRs) has officially announced that it has finalized production of the last unit.

That’s right, on July 21 The New York Times pointed to a short announcement published earlier in the Japanese newspaper Nikkei which was essentially a press release by the Funai Corporation, stating that the company took a decision to cease the production of VCRs due to the “difficulty of acquiring parts”.

Funai Corporation said that there is a "difficulty in acquiring parts" for VCRs — Funai Corporation said that there is a “difficulty in acquiring parts” for VCRs

The New York Times also referenced a statement in which the company said, “We are the last manufacturer (of VCRs) in all of the world.” Further to this, it was stated that only 750,000 VCRs were sold in 2015 worldwide, significantly down from the millions sod every year decades earlier.

It is hard to imagine anyone from generations growing up with streaming technology which brings all the latest movies and television shows straight to TV’s, tablets and smartphones screens, to get a feeling of nostalgia from this news. However, virtually everyone from those in their late-20s and older will almost certainly remember the sight of VHS tapes scattered around the floor adjacent to their televisions, and boxes full of old VHS tapes dumped somewhere in the closet or the basement of their homes. These tapes were extremely popular in 80s and 90s, when VHS was one of the most popular kinds of home entertainment.

Piles of old VHS tapes - nostalgia of 90s and 80s — Piles of old VHS tapes – nostalgia of 90s and 80s

People used to record their favorite TV shows and popular movies from premium cable channels so that they could view them again later, which was sometimes a complicated procedure requiring the setting of a timer on the VCR in order to program unit to record at a certain time period. For the first time, people started having the magic feeling of freedom from the TV schedule: you didn’t have to be at home at a certain time to watch something anymore.

Programming the timer on a VCR to get the right TV shows recorded was sometimes tricky

In some parts of the world, like mid-80s USSR, very often smuggled VHS tapes carried the valuable information about “Western culture” and “the capitalist way of life” to the younger generations who were planning to rise in rebellion against the isolation imposed by the old Soviet Union.

Many of us have important memories stored in a form of home video footages on VHS tapes: a wedding video, the birth of a child, vacations, proms and other important events. These footages are really important for us – they are like time capsules that conserve the best moments that can be always pulled out and re-lived at any moment.

Important memories stored on VHS and other tapes.

VHS tapes have now been officially consigned to history – making it a good idea to transfer all the footage stored on them to some more reliable media storage, such as DVDs. Magnetic tape is more sensitive to environmental factors, and therefore the tape (and footage!) may deteriorate and result in data loss. DVDs are more long lasting, so you might consider to use them to make a backup of your precious memories.

FalconMedia Value Line - a product that is suitable for your important memories storage. — FalconMedia Value Line – a product that is suitable for your important memories storage.

Falcon Technologies International LLC has developed a product line specially designed for consumer market. Value Line is designed to meet the needs of cost-conscious consumer and represents a perfect balance between quality and price. The good product is complimented by entry-level price range and no failure guarantee, making Value Line a highly competitive product on the market.

Media Duplication: How to Determine Your Needs

Thousands of business organisations and enterprises both from the public and private sectors use CDs and DVDs as the primary means to distribute important content, and with good reason: CDs and DVDs are inexpensive to produce and user-friendly for even the least tech-savvy viewers and listeners — whether they’re at home, in the car or at the office.

The most common uses for media duplication include: music, movies, software, video games, reports, sales presentations.

In the past, CD or DVD duplication and printing was a long, tedious process. Each disc required special attention to burn, print and apply sticky labels, one at a time. Now, this process can be automated – CD and DVD publishers take the stress out of the duplication process, allowing you to start the job and continue going about your daily business while the machine does the work for you.

Professional disc duplicators may fully automate the process

So, now that you know the basics and your company is ready to automate its media duplication process, here are a few things to consider while narrowing down your options.

The first thing you must know is the quantity of discs you will need to produce at one time. There are duplicators that are great for larger quantities, where multiple discs are duplicated simultaneously. Some fully automated CD and DVD publishing devices hold 20 to 100 discs at a time. These tools not only duplicate the content, but also print onto the discs. Because disc publishers come in various models and capacities, it is vital to understand your quantity needs in order to determine what type of machine will best fit your requirements.

Another important factor that should be taken into consideration is speed. It is essential to identify the timeframes of the duplication project. The target quantity of duplicated discs will definitely influence the deadlines of the particular project, but there are always ways to achieve fast duplication within limited timeframes – it all depends on duplication tools production capacities.

Disc printable surface - its quality is essential and should be taken into account. — Disc printable surface – its quality is essential and should be taken into account.

The next thing that should be taken into account is disc itself, especially its printable surface. This is something that’s something really important when it comes to professional media duplication: at the end of the day, printable surfaces are the ones that ultimately sell the end product. Optical media devices such as blank CDs and DVDs may have excellent technical benchmark testing results, but if the printable surface is of poor quality, they become literally useless pieces of pressed polycarbonate that are completely unsuitable for professional media duplication industry.

Dr. Sean Farnan, Head of FTI’s Research and Development Department commented: ‘The challenges of today’s B2B digitised data industry, demands speeds, reliability and data longevity. Duplication and Replication equipment is costly. It has to run with high yield and minimum supervision to give the best return of investment to the business, while delivering the best value for money, for the business customer. The role and the choice of optical media is crucial in delivering these business objectives. Using a cheap, sub-standard optical media product is clearly a false economy and the decision to use such products to increase margin can seriously undermine the reputation of a data processing business. The optical media MUST deliver quality to the end-user.”

FalconMEDIA Dupli Line - perfect solution for any media duplication needs — FalconMEDIA Dupli Line – perfect solution for any media duplication needs

FalconMEDIA Dupli Line has been specially designed to suit professional media duplication needs. It was tested by ALL the major drive makers to ensure full compatibility across the range of duplication and replication systems.This product line has three essential features that makes it a perfect choice for your media duplication projects:

Excellent benchmark test results and 100% reliable media (proven by number of in-house and independent tests
Low cost, yet high quality grade
Wide range of premium printable surfaces

For over a decade, Falcon Technologies International LLC prioritised its Research and Development efforts on printable surfaces and managed to implement high-tech solutions into its production process. FTI’s wide range of printable layers are designed to meet any professional media duplication industry requirements according to highest standards.