PRESS RELEASE – Falcon Technologies International to begin official roll-out of Verbatim products in the Middle Eastern region.

Falcon Technologies International (FTI) will begin their roll-out of Verbatim-branded data storage, computer peripherals and accessories to the Middle Eastern market on August 29th 2017. The roll-out follows the announcement of an exclusive agreement with Verbatim back in May 2017 to distribute Verbatim products to countries in the Middle East.

The Verbatim product range, which covers well over 100 individual product lines, has not previously been available to customers in the Middle East via established distribution channels and with high-quality customer services, both of which FTI will supply to the customer service experience. Despite being one of the largest suppliers of optical media and other related products globally, Verbatim’s penetration of the Middle Eastern market has up to now has been very limited.

FTI CEO Michael Gutowski said, “FTI are looing forward to utilizing our well-established connections and distribution channels in the region to effectively launch a new and high-quality brand, which compliments well with FTI own-branded products in terms of quality and associated customer service. We are sure that the roll-out of the Verbatim items in our region will have a positive impact on the brand equity of both FTI and Verbatim as distinct brands, whilst also strengthening our combined presence in the Middle Eastern market as one of the key technology product providers to multiple industries.”

Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “The coming-to-fruition of the partnership between Verbatim and FTI, which has been carefully planned over several months, is a very exciting development in our cooperation and we have full confidence that FTI – with their connections, networks and reputation for quality in the region – will provide an effective vehicle to grow both our respective brands and develop a majority market share within the Middle East.”

The future of archiving

We all know content is king but just as important is the need to prepare, protect and preserve the content through viable and long lasting solutions.

Within the video production industry alone, data-heavy content such as HD, 4K and high frame rate videos are exponentially growing by the day. Subsequently, these newly created assets need to be managed effectively, stored safely, and utilised along with the old assets.

Broadcasters, production companies, and other content holders are not only handling large and growing quantities of daily content, but are also much concerned with digitising the massive VTR assets currently sitting on shelves. As it becomes increasingly possible to effectively manage and rapidly search these materials via shared networks, new potential is discovered for the reuse of such assets.

As data volumes rise, so do storage costs – making it essential to implement storage systems that distinguish between hot (frequently accessed), warm (occasionally accessed), and cold (infrequently accessed) data, and se-lecting the best storage media for each. The main obstacle for content owners is to ensure the ability to preserve, access, and re-use their valuable assets without incurring repeated investment, and huge running costs.

The requirements of long term reliability, the ability to maintain large quantities of data at relatively low costs, and the ability to maintain data integrity in “green environments” with limited environmental controls are essential.

Sony is convinced that optical disc storage fills all of these requirements, and is therefore ideal for warm and cold storage. The new technology, with open and non-proprietary formats, involves the use of multiple bare discs contained within a robust cartridge and a dedicated disc drive unit with an associated software driver able to manipulate the discs individually – providing a seamless read/write capability.

The non-contact read/write technology offers the ability to access data with remarkable speed compared to tape data that necessitates the physical fast-forwarding and rewinding of a tape, 800 metres or more in length, until the location of the required data is reached. Also, it’s never going to jam, tangle or snap.

The fact remains that optical discs are considerably more durable than hard-disk storage systems or magnetic tape based media, with a 100-year shelf life expectancy. The system is highly reliable and optimised for long-term archiving. It also succeeds in keeping down total archiving costs, and has a low environmental footprint. It offers accessibility, high speed, and can be scalable to fit the users’ needs which can begin with small archive stored on a few shelves, and expand into a large library as data accumulates.

Whilst the professional AV media industry has moved steadily from its tape based origins toward file based workflows for acquisition, post-production and distribution, the archive domain continues to remain largely tape-based. An alternative modern day solution, the Optical Disc Archive (ODA), has been created helping organisations achieve safe, long-term storage of video, photos, text, and other important digital assets.

Both LTO magnetic tape and Optical Disc Archive are viable cold storage options. The most common complaint from the user community is the constant need to migrate valuable assets from one form of tape media to the next version upgrade simply to maintain a viable archive. This requirement for copy migration every two generations (approximately five to six years), incurs substantial media and labour costs.

By leveraging the proving optical technologies, and inter-generational compatibility of optical discs, ODA technology can store important data safely, eliminating the need for migration every few years. This eliminates the need for media, hardware and software re-investment, as well as the cost of human resources required to perform copying work, resulting in reduced total cost of ownership.

 
ODA solutions are also ideal for deep archive, whereas data tape does not provide the assurance or meet the need for very long-term archive requirements. It also provides a second copy broadcast archive solution at a remote site and is suitable for business continuity, disaster recovery, post house and production back-up and, for video, film and stock footage archives or AV national archives. The system can also be used for news and sports clips that need to be near-online and as an on-line browse and proxy clip store.

Recently, Sony unveiled the second generation of its Optical Disc Archive System, which doubles the capacity of a single cartridge, and doubling read/write speeds over the previous generation, accommodating 4K video in real time, and maintains backwards read compatibility with first generation optical disc drives.

Optical disc archive can serve as the core of highly productive archive systems capable of managing and storing valuable, high-volume data—including 4K video, future-generation video, older video assets, and multimedia video content.

The technology is future proof and achieves a revolutionary jump in the world of data storage ideal for any circumstance.

Now and in future, this system delivers an efficient, secure, and reliable archive solution. Unlike data tape technology, where you have to migrate your content or you can’t access it as your technology moves on, the Optical Disc Archive media written today, will be readable by the drives of tomorrow.

Bottom line is with the current region pre-dominantly tape based, it is now time to transition towards the future. Optical disc archiving is the way forward – it is a solution that is long term, economical, and ultimately scala-ble to grow with your business.

Written by Nabil El Madbak

 

Source: ScreenAfrica

When buying Professional Optical Media, pay attention to these points

Choosing the right product is always challenging. With all this competition on international markets, we may find a wide variety of options on the shelves out there: it is always about choices we make. But what defines our choice: is it price, quality, logo, recommendations of friends? Normally it is a combination of many factors that define our choice.

Choices that consumers make are driven by different types of triggers, but when you are purchasing something very specific and technical, it is necessary to be rational, as your choice can actually influence many things in future. It is very true for the market we operate in – data storage and informational security.

Choosing the right optical media may also be challenging, as there are so many manufacturers and everyone claims superior quality and longevity, however not all of them are transparent and honest in what they actually communicate in their promotional messages.

Here are some points worth paying attention to, when choosing the right optical media:

 

Raw material: Quality comes from Quality!

Reliable sourcing of high-quality raw materials is the fundamental element to manufacture quality products.

FTI uses the best Polycarbonate, internally develops our high-grade dye and utilizes the best material for its Optical Media recording layers such as Silver, Gold and Platinum in order to minimize batch-to-batch variation and reliable definition and selection of archival grade discs.

 

Lifetime Claims: Check the source!

Some manufacturers claim product durability that lasts for years, even hundreds of years, but do not explain how they came up with their figures or back up their claims.

FTI Archival grade Optical discs have estimated archival lifetimes exceeding 100 years or even 300 years. These lifetime estimations are obtained using recognize and verifiable Industry storage tests so called accelerated lifetime tests. Mathematical models such as the Arrhenius model 1.1 or the Eyring model 1.2 extrapolates the lifetimes observed at high storage temperatures into expected lifetimes at room temperature and enable predictions of how many years the recorded data can safely be recovered when the discs are stored at normal room or office temperatures.

 

Dye and Recording Layer Resistance: The Best for Less!

The metal layer(s) used must be corrosion resistant to offer robustness against minor included defects over the lifetime of the disc. Gold reflecting layers offer this robustness at an increase in cost over silver.

FalconMedia Archival grade Platinum-alloy solution is the latest development in archival grade optical discs to offer robustness while maintaining the cost advantages of optical disc storage by producing media with all the benefits of Gold media but at a more competitive price.

 

Quality Control Production Process: History doesn’t lie!

Finally, select a manufacturing Company that has consistently proven to supply reliable quality products. This is the best guarantee that quality control, product grading, process control and product stability are handled in a professional quality-conscious way that ensures every shipment and every disc meets the archival grade requirements.

We pride ourselves on our dedicated technical support and high-quality Control provided to our customers. FalconMedia is such a product from such a Company. FalconMedia is the perfect solution if you want to be assured your data will be retrievable and usable in the years, decades and centuries to come.

 

Printable Options: Consistency!

All FTI printable layers, regardless of product, adhere to FTI’s internal quality standards to ensure a consistently high-quality product regardless of product line. Our internal testing has demonstrated the following features compared to competitors:

  1. Superior sustainability of printable layers before and after testing
  2. Improved water resistance of the disc
  3. Greater durability due to excellent bonding with substrate
  4. Better results for ink drying

 

Guarantees: Be Covered!

The Company warrants that the Goods will be free from material defects under normal conditions of use and when used in conjunction with the appropriate equipment.

Customers can return to FTI, within 6 months of receipt of a shipment, products which are alleged to be defective or which do not comply with the order.

 

Security: No Forgeries Allowed!

In the security Law enforcement and legal world, security is key.

Make sure that your Optical Media is traceable and has a unique number to avoid forgeries and unauthorized copies.

FTI discs have a unique serial number and are 100% traceable!

 

Falcon Technologies International LLC is continuously performing benchmark and quality control tests under extreme conditions to ensure consistent batch to batch quality and product longevity.

Tests versus competitors have shown that FTI products:

  1. Show up to 25% better results in accelerated aging test in comparison to any other analog products
  2. Perform extremely well compared to notable competitors in standard industry measurements such as Tracking Errors (41% less errors) and Focus Errors (37% errors)
  3. Show an error rate 50% lower compared to notable competitors after 250 hours of extreme environment conditions tests (PISum8)
  4. Have excellent cross-compatibility with the major disc drive manufacturers including Pioneer, TEAC, Asus, Samsung and LG.
  5. The sustainability of FTI discs and printable layers is superior to competitors before and after testing, with a lower possibility of disc failure based on internal comparison tests.
  6. Show minimal disc-to-disc variation on key mechanical deviation measurements (vertical / radial / tangential deviations).