Tag: Ras Al Khaimah

Falcon Technologies International unveils regional partnerships in new global distribution strategy.

Ras Al Khaimah, UAE, January 29th 2018 – Optical Media storage specialist Falcon Technologies International (FTI) has announced the formation of a number of key regional distribution partnerships in support of the company’s new worldwide strategy to increase sales and distribution via closer cooperation with the key players in the global optical media industry.

FTI’s new strategy is a pro-active step towards adapting to the shifting market dynamics of the optical media industry, which have evolved in the last 2 years towards consolidation into a smaller number of larger market players within all major territories globally.

In Europe, FTI has entered into distribution agreements with River Pro Audio to cover UK and Ireland, with Media Range to cover Northern Europe, and with Synoptic to cover Southern Europe. Each distribution partner has specialist knowledge and distribution networks in their respective territories and the existing, long-standing relationship each partner currently enjoys with FTI was a key factor in their selection as partners.

Within China, FTI has entered into an agreement with Yuen Data Technology Limited, who will serve as the official distributor of FTI archival, medical and professional products for the Chinese market. The partnership has been effective since January 2018.

FTI’s new distribution agreements come shortly after two other important news were announced; earlier this month FTI confirmed the opening of FTI US LLC to serve the dual functions of further improving its customer service to its North American customers, as well as gaining a larger footprint in the territory, and during 2017 FTI entered into an agreement with Verbatim to act as Verbatim’s exclusive distributor for their optical media products to countries in the Middle East.

FTI CEO Michael Gutowski said: “The optical media market has seen a number of partnerships and mergers take place in the last few years, and today we can see that the global future of the industry will be more heavily influenced by a smaller number of key companies as the sector moves towards a more consolidated position. FTI is one of those key market players, and given that our core strength is our professional focus and attitude, we have made the strategic decision to focus on being the number one global professional optical media manufacturer and made alliances with strategic distribution partners in our key market territories. This strategy will ensure that FTI is best positioned to take advantage of the current market consolidation and will place FTI’s products at the top of the scale as regards quality and reliability”.

Press Release – Falcon Technologies International to open a new branch office in North America.

Ras Al Khaimah, UAE, January 3rd 2018 – Optical Media storage specialist Falcon Technologies International (FTI) has announced the opening of a new business unit and branch office to cover the North American market.

The new company, which is called FTI US LLC, has been established to support FTI’s growing portfolio of clients in North America, and to capitalize on their success in that market where FTI has been steadily increasing in awareness and market penetration as one of the key suppliers of quality optical media solutions to multiple industrial sectors.

FTI CEO Michael Gutowski said: “The USA has always been a very important market for FTI and our business operations have been established there as far back as 2007, however in line with the growth that FTI has experienced in many territories and especially in the USA, our existing market infrastructure in North America needed to be expanded to cope with growing customer demand. We have therefore set up FTI US LLC for precisely this purpose, which will serve the dual functions of continuing our customer service to our North American customers, as well as gaining a larger footprint in the territory.”

FTI US LLC will be represented by Fred Perez and his team, who has partnered with FTI since their entry to the North American market. FTI US LLC commenced operations officially on January 1st 2018.