My Name is Rajas Nainam and I am from Calicut, India.
I am the Sales and Business Development Manager for MENA region and have worked at FTI for almost 2 years.
The main function of my role involves developing and growing distribution channels in the MENA region for FTI brands and identify potential clients for the Private Label business. I am also very much involved and responsible for the distribution of the Verbatim brand in Middle Eastern region. In general, I am responsible for selling products and maintaining / improving relationships with the clients.
My day in FTI starts by reviewing my sales forecast, looking ahead to see how I am projected to perform during the month or quarter. I then conduct a range of activities to develop business for FTI – these include conducting research to identify new markets, identifying potential clients and the decision makers in the target organisations, sending emails, making cold calls, arranging business meetings with prospective and existing clients, promoting company’s products / services, delivering effective communication of our products to potential clients and – finally – transforming all of these activities into increased business for FTI.
I would say that the toughest part of my job is prospecting – I expect that many salespeople will tell you that this is the biggest challenge of their job, regardless of industry. For example – cold calls can often get ignored and emails can often go unanswered by customers. The MENA market is a very competitive one and major customers are often difficult to persuade to change from their existing major suppliers, and to overcome this challenge I must think outside of the box and try to be different. However, my past experience and the unique FTI product range and services help me to target the right customers with the right offers at the right time. Nevertheless, there is always a sales cycle to go through and I must allow enough time to find prospective clients to turn into real business.
In FTI, I work closely with the Product Management team who help in providing the product related information I require to effectively communicate to prospective and existing clients. I also work closely with the Marketing team who assist the sale teams in providing support and materials for brand promotion. Having worked here for almost 2 years I must say FTI is a multicultural organization that prioritizes the contributions of a diverse workforce. Here I can feel the spirit “Alone we can do a little; together we can do a lot.”
I love travelling and reading books. My favorite books are “The Alchemist’’ by Paulo Coelho and “Love in the Time of Cholera “by Gabriel Garcia Marquez. As an Indian I love Indian food, however I am also a fan of Chinese and Lebanese cuisine. I like watching football and am a supporter of Barcelona, Spain – I am especially a big fan of Lionel Messi. Finally, also like music and movies, especially Indian movies and songs. My favorite English movie is “The Pursuit of Happyness’’.